For years, in addition to developing strategies to drive financial growth and secure a competitive edge amid rapidly evolving markets, business leaders have been facing a new and increasingly complex challenge: corporate security breaches.

These issues not only compromise business-critical data such as employee payroll and strategic planning, but also put confidential customer information and trust at risk.

To prevent exposure to these threats, organizations must implement well-defined security strategies and update their operational policies. These strategies must encompass tools, teams, and processes while maintaining a balance between protection priorities and the speed required by the business.

Below are key measures companies should adopt to protect against cyber intrusions and ensure data security:

Shield the Organization from External Threats

In the past, cybercriminals primarily targeted large enterprises and government entities. Today, however, small and mid-sized businesses have also become prime targets, including small e-commerce operations run on a single machine and large-scale digital marketplaces with hundreds of endpoints and thousands of users.

According to the Edelman Privacy Risk Index, which surveyed 6,400 executives across 29 countries, 81% believe their companies lack the training, expertise, or technology required for proper protection. Meanwhile, 73% report insufficient resources to address these challenges.

These statistics are alarming. Regardless of size, every company must rely on a solid security infrastructure. 

Commonly deployed security solutions include antivirus software, firewalls, anti-spam filters, and network protection tools—all of which offer security features designed to safeguard all areas of the organization.

A wide range of solutions is available on the market, both as physical equipment (hardware) and virtual platforms (software) hosted in the cloud. 

And when integrated, the security architecture makes it possible to apply protection policies across all control points, even without manual intervention to prevent attacks.

Without an adequate framework in place, it is impossible for a company to achieve robust shielding that enables it to defend itself and restore operations after a breach.

Keep an Eye on Employee Activity

To prevent cyberattacks and data leaks, management must prioritize prevention.

This involves implementing a strong security policy in conjunction with a reliable Data Loss Prevention (DLP) solution.

As security policies and DLP tools are deployed in business environments, it is equally important to raise employee awareness through meetings and training programs focused on the types of threats that could compromise company and customer data. 

Phishing scams occur when attackers attempt to lure clicks by sending emails with seemingly relevant or important information, catching the employee’s attention.

Once the employee clicks the link, the embedded malware can quickly spread across the organization, causing financial damage that may even result in business closure. 

Many organizations already use DLP systems that classify files by type; based on this classification, files may or may not be copied, attached, or modified.

For files classified as highly restricted, encryption is applied—creating a security layer that protects the data even in the event of theft.

Establish a Mobile Security Policy

According to Cisco, 9 billion mobile devices were connected to the Internet back in 2012.

And as the global adoption of smartphones and tablets continues to grow at a rapid pace, companies are becoming increasingly concerned about managing their use within the corporate environment.

That’s because cybercriminals may attempt to infect employees’ devices with malware that, once connected to a company network or computer, could jeopardize sensitive data and internal systems.

To mitigate this risk, organizations must also develop a mobile security policy that clearly outlines the risks associated with each type of device, as well as the procedures employees are expected to follow.

To ensure compliance with these policies and guidelines, managers need to establish strict monitoring practices and implement foundational technologies that help reduce data security risks and the misuse of mobile devices. 

As a result, many companies are now adopting secure access systems in which no company data is stored on the mobile device itself. Instead, the information is accessed and viewed in real-time, without ever being downloaded to the device. This minimizes the risk of data leakage.

Monitor and Limit Access Rights

Have you ever taken a close look at your employees’ access levels?

Every organization should establish a clear access hierarchy, granting sensitive privileges only to trained professionals.

In many cases, using basic tools can already enhance information security—especially for small and micro businesses.

Larger companies often rely on centralized access management systems that monitor and control user access to ensure compliance with the company’s security policies.

This approach is essential for strengthening your protection measures and can help prevent serious issues down the line.

Invest in Encryption

Encryption is a complex and far-reaching concept, but it should be part of every organization’s daily operations.

By encrypting data exchanges within your company’s systems—or between your system and third parties—you ensure the confidentiality and integrity of the information, shielding it from unauthorized access.

In practice, encryption can be implemented in various ways, but at its core, it’s a set of techniques designed to protect data so that only the sender and the intended recipient can decode it.

It doesn’t “hide” a data exchange, but rather scrambles its contents in such a way that decoding is virtually impossible without the correct key.

Adopting systems that use encryption helps your company stay compliant with data protection regulations—such as Brazilian General Data Protection Law (LGPD)—and shields both personal and corporate information.

Rely on System Redundancy

Throughout our blog posts, we’ve often highlighted the importance of modern companies investing in IT infrastructure redundancy.

In other words, replicating critical systems and resources to ensure operational continuity.

This way, if a server, UPS device, router, or even an entire data center fails, a backup is immediately available to take over.

Redundancy has become a top priority for companies that simply can’t afford downtime in their systems.

Stay Aligned with Legal Compliance

As previously mentioned, it is crucial for your company to remain compliant with data protection regulations.

Laws such as Brazil’s LGPD and the General Data Protection Regulation (GDPR) in Europe, though relatively recent, are already in full effect and actively enforced by regulatory authorities.

In Brazil, non-compliance can lead to heavy fines and severe penalties.

Depending on the nature of the violation, your company may be fined up to 2% of its annual revenue, with a cap of R$50 million.

Moreover, in more serious cases, the company could be required to suspend its operations—potentially resulting in permanent closure.

But how can you ensure legal compliance?

The first step is to thoroughly assess your company’s data and IT infrastructure to identify gaps, vulnerabilities, and areas for improvement.

If your organization has never focused on this matter, rest assured: there are many actions to take.

And it is entirely possible to organize this compliance journey. Start by adopting best practices and implementing systems, tools, and software that simplify the process.

And that’s where Ascenty can support your business!

As the leading data center provider in Latin America, Ascenty has spent years building an infrastructure and operational model fully focused on protecting customer data.

Certifications it holds that can attest to this include ISO 27001 and PCI-DSS Compliant.

Want to learn more about how Ascenty can support your business? Schedule a meeting with one of our specialists today!

Do you know what connectivity is all about? While many still link the term to internet access, the reality is that its scope extends far beyond, proving indispensable for business evolution.

In essence, we are dealing with a cornerstone of the Digital Age. That is because connectivity has the power to boost businesses, ideas, processes, and communication itself— all efficiently and securely.

It is no stretch to assert that connectivity stands as the conduit between present-day enterprises and the future. This precisely underscores the imperative for you to stay abreast of the subject, grasping how it can chart a transformative course for your company.

To that end, we’ve curated this guide with invaluable insights and information. Read on!

What is Connectivity?

Connectivity embodies the capacity to link devices, systems, environments, and data. This concept thrives on integration, offering not only access but also the real-time exchange of data across diverse locations and users.

So, if anyone ever asks you to define connectivity, you know that it represents the convergence of information. Simply put, it is a dynamic operational framework that seamlessly integrates everything and everyone, irrespective of time and place.

Crucially, this is the path to transcend mere data into logical and strategic insights within your company.

Connectivity Stretches Far Beyond Connection!

While closely related, these two terms aren’t synonymous. In fact, connection is a narrower concept, essentially signifying the linkage between two devices.

Conversely, connectivity implies communication and integration, surpassing the boundaries of mere device-to-device links. Connection, therefore, resides within the realm of connectivity.

The basic difference is that the latter is broader, encompassing an entire ideal of sharing information to streamline processes and connect people and companies.

Distinguishing Connectivity from Cloud Computing!

Cloud computing is intricately intertwined with connectivity. However, it is merely one of the technologies that strengthen business connectivity.

In essence, cloud computing provides rapid data access. It serves as a crucial ally in flexibility, enabling data retrieval from beyond the immediate confines of your company.

As such, cloud computing stands as a key component of connectivity. It underpins a significant portion of your IT infrastructure and catalyzes the Digital Transformation journey.

How Does Connectivity Benefit Companies on a Daily Basis?

In addition to grasping the concept of connectivity, it’s important to recognize its significance within the corporate landscape. It shatters physical barriers and ensures that information is accessible everywhere and at all times.

In the Digital Age, effective business management revolves around information, which must remain current and available. This is especially vital because demands can originate from various sources, sectors, and individuals.

Amidst the extensive digitalization of services and processes, connectivity is the backbone that ensures the smoothness and efficacy of business operations. Consequently, it bestows invaluable advantages, including:

• Real-time data access for precise decision-making;
• Team and company integration;
• Interoperability of data, systems, and sectors;
• Enhanced productivity and reduced errors;
• Swifter customer deliveries;
• Improved personalization of services, products, and support;
• Increased company visibility;
• Establishment and advancement of remote work;
• Strengthened relationships with partners and clients.

Thus, it is evident that investing in technologies and collaborations that foster connectivity is imperative for standing out in today’s competitive market, where discerning consumers and high-caliber competitors abound.

What Tools Facilitate the Connection Between Individuals, Platforms, and Data?

Achieving seamless business connectivity entails a range of concepts and technologies. These elements are accountable for enabling managers and other personnel to operate cohesively and strategically.

The roster is extensive and continually evolving with the introduction of new resources. To navigate this landscape, we have curated a selection of the most pertinent options for the current market, catering to both companies and end consumers. Check them out!

Fiber Optics

In today’s world, fiber optics stands out as one of the most pivotal tools for connectivity. It is not only integral to the efficiency of the global internet, but also essential for connectivity ecosystems.

This resource is ingrained in the infrastructure of global internet providers, facilitating the transmission of massive volumes of data. Consequently, the expansive fiber optic network contributes to enhanced broadband capabilities and high-speed data transmission on a global scale.

Notably, fiber optics serves as the physical conduit that links users, data centers, and the various elements of this intricate connectivity web.

Subsea Cables

Subsea cables are the “backbone” of digital communications. They serve as the expansive core networks that enable seamless interconnection between providers, ultimately forming an intricate global network.

With the support of Cable Landing Stations, subsea cables connect different continents, transmitting information from one place to another. Without them, the internet and communications as we know them wouldn’t be possible.

Data Centers

A cornerstone of modern businesses, Data Centers play a key role in centralizing and storing mission-critical information. They are included in this list because a Data Center lacking connectivity is essentially just a structure filled with numerous files.

These facilities, dispersed across the globe, boast robust infrastructures designed to store, process, and distribute data efficiently. It’s worth noting that various types of Data Centers exist, with the choice of the optimal model contingent on several analyses.

As a result, they facilitate remote work and integrate professionals and services across a multitude of sectors.

Wi-Fi

No discourse on connectivity is complete without mentioning the ubiquitous Wi-Fi technology. Representing a groundbreaking leap in mobility, Wi-Fi has revolutionized wireless connectivity across an array of devices.

Whether in corporate or residential settings, Wi-Fi’s influence is transformative. Prior to its arrival, cables were requisite for connecting devices and facilitating processes.

5G

Although implementation is slow in Brazil, 5G holds the promise of revolutionizing the connectivity landscape. After all, it will ensure a significantly faster and more stable internet connection along with its entire ecosystem.

It addresses key obstacles to business mobility, facilitating agile data flow at high speeds, especially over wireless networks.

Connectivity and Data Centers: What Does This Interaction Have to Do with the Future of Your Business?

Without connectivity, a Data Center becomes merely a large cluster of computers. Therefore, investing in an infrastructure that integrates with a connectivity ecosystem is crucial, swiftly and securely linking clouds, data, and platforms.

In today’s world, businesses require seamless operations and constant data sharing. Storing data in a location with slow and bureaucratic access simply doesn’t make sense.

Connectivity ensures the unhindered flow of information, enabling companies and individuals to access and utilize centralized Data Centers from anywhere, anytime.

A Data Center must never stop. After all, data, processing, and storage demands are incessant. This highlights the strategic role of Data Centers for the future of businesses.

3 Steps Towards a More Interconnected Operating Model

As businesses transition to the cloud, it is essential to comprehend connectivity’s significance and integrate it into daily operations. This shift requires adopting a more unified, streamlined, transparent, and agile operating model.

In this sense, the initial step involves leaders changing their mindset, recognizing that a local Data Center might not always be the best choice.

Fortunately, the market provides strategic alternatives with numerous advantages. Here are some actions to consider.

1. Invest in a Flexible IT Infrastructure

As the digital landscape continues to evolve at a rapid pace, companies must ensure their IT infrastructure can keep up with technological advancements and changing demands. This can be challenging to achieve with an on-site Data Center.

Therefore, opting for flexible IT models like cloud computing and Data Center Colocation is highly recommended. These models provide access to computing resources as a service, with companies only paying for what they use.

Moreover, they offer exemplary security and scalability management, addressing critical needs for many businesses.

2. Partner with Strategic Quality-Driven Providers

While IT can be transformative, it also presents challenges. Maintaining internal technological structures to meet all demands is not only costly, but also requires extensive knowledge and time.

Seeking specialized external support is often a more effective solution. However, it is crucial to collaborate with partners committed to maintaining quality and security in operations.

In short, when adopting hybrid IT, certain responsibilities are transferred to third-party providers. It’s essential to entrust these responsibilities to experts who not only understand the field but are also aligned with your business’s growth objectives.

3. Prioritize Low Latency

Latency can hinder your operations and even prevent their execution. That is why evaluating and addressing latency within your connectivity ecosystem is of paramount importance.

In practical terms, local Data Centers could encounter latency issues. This can be attributed to the fact that they often lack a suitable technological infrastructure to mitigate it or because the data isn’t in close proximity to the users.

This is where the concept of Edge Computing gains significance. By strategically locating and sizing Data Centers, information is distributed closer to end users, minimizing latency.

This reduction in latency leads to more agile and dynamic communications, particularly beneficial for processes like financial services.

The Future of Your Business is Intricately Tied to Connectivity!

Every company requires a seamlessly integrated environment where data is accessible anytime and anywhere. Connectivity serves as the bridge to the future, and neglecting its importance translates to forfeiting market competitiveness.

Thankfully, there is an array of alternatives, technologies, and partnerships that are geared towards progressively integrating businesses into this interconnected reality. Thus, aside from comprehending the essence of connectivity, it is imperative to stride towards a world “devoid of barriers”.

Undoubtedly, this stands as the most cost-effective, secure, and productive choice for future-forward businesses. Give it some thought!

Now that you have garnered a deeper understanding of the subject, explore our post on the interconnection of data centers with the cloud!

You’ve probably heard the term digital ecosystem before, right? Although it is currently a buzzword, it is not exactly a new concept. In fact, the first digital ecosystems date back to the early 20th century, created by Alexander Graham Bell, and included technologies like the telephone and the fax machine.

A lot has changed since then. And even without realizing it, digital ecosystems have become part of our daily lives, making possible what we now call the Real-Time Era.

But what is behind all of this? In this article, we will explore connectivity and the key role of data centers in this ecosystem. Stay with us and learn more!

What is a Digital Ecosystem?

A digital ecosystem is a network of people, tools, systems, and technologies that are interconnected and operate as a unified whole. In other words, it is a combination of multiple resources that enable real-time access to information.

The ecosystem includes customers, suppliers, partners, applications, service providers, data, and a wide range of technologies. And of course, for all of this to function effectively, interoperability is essential.

Digital Ecosystem vs. Business Ecosystem

As we have seen, digital ecosystems are networks of people, companies, and systems that use technology to interact with one another. Therefore, they differ significantly from traditional business ecosystems.

And why is that? Simply put, a digital ecosystem involves the full integration of three distinct layers:

• Physical layer — devices;
• Information layer — data;
• Application layer — systems and applications.

In other words, it is not just about connecting various devices and technologies. The goal is much broader, ensuring that companies leverage all layers simultaneously to enable seamless processes and enhance customer interaction with greater speed and agility.

Who Can Benefit from Digital Ecosystems?

Anyone can take advantage of the benefits offered by a digital ecosystem. In fact, it is easy to find strong examples in today’s market that prove its relevance in the modern world.

The Brazilian Federal Government has announced an investment of R$186.6 billion in the digital transformation of the national industry. Of this amount, R$42.2 billion has already been allocated by the public sector, while R$85.7 billion will be invested by the private sector.

There is no doubt that digital ecosystems hold significant value in today’s landscape. Here is who stands to benefit:

Businesses

Companies can leverage digital ecosystems to grow and deliver better experiences to their customers. Notable examples include Meta (formerly Facebook) and Amazon.

To build an effective ecosystem, it is crucial to understand your audience’s needs and structure a set of tools, data, and systems that integrate seamlessly and add value to their daily lives.   

Governments

Governments can also take advantage of this technological evolution. And this is already a growing trend around the world.

In Brazil, for example, there is now an integrated platform of apps, systems, and data. While this ecosystem is still evolving, citizens already have access to a variety of services and information within a single environment. 

Everyday Users

Since technology is ultimately meant to serve people, individual users can also create their own digital ecosystems.

A good example would be smartphone apps that gather information about different businesses and services, enabling users to exchange data and perform transactions.

What Powers the Digital Ecosystem? Understanding the Infrastructure Behind Interconnection

When we talk about digital ecosystems, it’s clear that we’re referring to a network of technologies, environments, people, and systems working together to deliver information.

However, we don’t always stop to consider what is behind this complex web—that is, the digital infrastructure. If you still have questions, now is the time to get clear things up. Take a look!

Data Centers

Data is the lifeblood of any digital ecosystem. That is why it is essential to rely on a robust data center—one capable of interconnecting with cloud platforms and other data centers.

Software as a Service (SaaS)

SaaS applications operate on a pay-as-you-go model. This allows companies to build large-scale digital ecosystems while reducing costs and minimizing the risks associated with traditional solutions.

APIs

APIs are also key enablers of digital ecosystems. After all, they make it possible to share data between different systems.

In practice, each application brings unique features that contribute to the overall environment. Thanks to data interoperability, everything works in a harmonious and synchronized way.

Connectivity Solutions

Connectivity solutions enable communication between systems, environments, and data. And since we are talking about a digital ecosystem, it is crucial to have tools and technologies that ensure fast, secure information flow.  

How Can Your Company Take Advantage of the Digital Ecosystem?

Does building a digital ecosystem still sound too futuristic for your business? Then it is time to rethink your strategy!

Many organizations already understand the value of real-time information and are ahead of the curve by delivering seamless experiences to their customers, partners, and employees. But where to begin?

The first step on this journey is identifying where technology can be applied. And the possibilities are virtually endless!

By focusing on eliminating information silos, you can create tools, apps, and systems that unify your processes. After all, in today’s world, it makes less and less sense to log into multiple platforms just to complete a single task.

And remember: you don’t need to be a large enterprise to implement this kind of optimization. All it takes is a clear goal and the right partners by your side.

How Can Ascenty Help You?

Ascenty is the leading Data Center and Connectivity provider in Latin America, placing it in a strategic position to support the digital evolution of your business. We don’t just protect your data—we ensure your systems can communicate seamlessly.

In addition to a strategically located network of carrier-neutral data centers, we offer a robust portfolio of solutions and services that add value across multiple processes and stages of your digital transformation journey. Let’s take a closer look!

Connectivity Ecosystem

To meet market demands, Ascenty has developed the Connectivity Ecosystem: a complete solutions platform that ensures your data and environments are always fully interconnected.

NAP

NAP (Network Access Point) is a strategic interconnection hub that provides access to the market’s leading content providers. Located in Ascenty’s São Paulo Data Center, it delivers maximum connectivity and direct access to data from major carriers and content providers.

In short, multiple ISPs can establish their POPs (Points of Presence) at the NAP to offer robust and reliable solutions to their customers.

Direct Cloud Connection

At Ascenty, interconnection is taken seriously, which is why we ensure seamless integration between physical and cloud environments.

With Cloud Connect, our clients enjoy private, low-latency connectivity between their on-premises infrastructure (or environments hosted in our Data Centers) and their cloud-based software and services.

IX

By establishing a connection to the IX (Internet Exchange) through Ascenty’s PIX (Peering Interconnection Point), your company gains direct connectivity to the main internet providers and companies with AS (Autonomous Systems). This enables fast and efficient data traffic.

It is also worth noting that IX connectivity increases data exchange speed between providers and reduces costs since it minimizes the need for large internet bandwidth.

Direct Connection to Content Providers

Ascenty’s connectivity ecosystem ensures direct connection to the leading content providers in the market, including:

• Amazon;
• Microsoft;
• Facebook;
• Globoplay;
• Google;
• Netflix.

Interconnection with Other Data Centers

Ascenty’s Data Centers are Carrier Neutral, which means they allow seamless interconnection with other data centers. We take connectivity seriously and are committed to ensuring your business evolves without limitations!

AICX

The Ascenty Internet Connectivity Exchange (AICX) is a platform that enables direct connections to the world’s top content providers. It is an ideal solution for ISPs and companies seeking a resilient connection capable of keeping operations running even during critical moments.

Connection to Digital Realty’s Digital Platform

ServiceFabric™ offers a complete orchestration and interconnection solution, perfect for hybrid IT architectures. It integrates cloud, infrastructure, applications, businesses, and data. This allows you to connect to any infrastructure, anywhere, anytime.

Did you get a clear understanding of how a digital ecosystem can drive your business forward? To implement it, you will need proper planning along with the right technologies and trusted partners. Ascenty is here to support you every step of the way.

 Talk to one of our specialists today and get connected to the future!

In today’s digital age, the internet plays a leading role. That’s why the ongoing pursuit of improvements in its infrastructure drives advancements in capacity, security, and speed. Peering is a crucial component in this landscape!

Have you come across this concept before? Do you understand how it works? As a specialist in digital infrastructure, Ascenty recognizes that some terms and services can generate doubts among professionals and consumers.

To address these concerns, we have prepared this article to clarify the power of network interconnection for your business. Stay with us!

What does peering mean?

Peering refers to the direct interconnection between ISP networks and Autonomous System Networks (ASNs). This results in efficient, secure, and faster data traffic.

This strategy is particularly beneficial for Internet Service Providers (ISPs) and content providers. By leveraging peering, they can enhance the end-user experience, ensuring a superior quality of service.

Types of peering

There are currently two types of peering: public and private. The following is a brief overview of their main characteristics:

• Public peering:  involves direct interconnection via public Internet Exchange Points (IXPs), such as IX.BR. In this model, multiple internet providers connect and share traffic.
• Private peering: involves the interconnection of dedicated and private networks. This is particularly useful in cases involving large volumes of data.

How does an IXP work?

The Internet Exchange Point (IXP) serves as a centralized data traffic location, where multiple networks converge to enhance network connectivity. In essence, it is a physical location that distributes traffic, thereby accelerating and enhancing the efficiency of the information pathway.

How does this process unfold in practice? To illustrate, consider two users who wish to play an online game, each connected to a different operator from their home.

Although operators A and C lack a direct connection to each other, they are interconnected via an IXP. This enables users to exchange messages and interact more quickly, without their operators having a connection network just for that.

What are the advantages of a peering strategy?

As previously mentioned, a peering strategy enables internet providers to direct data traffic more efficiently and strategically. This allows them to select a more direct and expeditious route.

Do you recognize the advantages this brings to both the company and the end user? Understanding this is key!

Reduced latency

Peering offers a significant benefit in the form of low latency. This results in a more fluid user experience, with a significantly reduced response time to commands.

By taking a shorter route, data flows more quickly between the user and the server.

Improved user experience

With reduced latency, there are fewer delays in the server’s response. This results in fewer interruptions and packet losses, as well as enhanced video resolution.

These benefits contribute to a positive and lasting relationship with your internet provider.

What are the benefits of peering for internet providers?

According to Anatel’s Panorama Reclamações 2023 complaint report, consumers have registered more than 1 million complaints regarding the quality of internet services. This substantial figure underscores the significant challenges the sector continues to face.

Of all the complaints registered, those related to the quality and functionality of services represent the second highest volume. These complaints are second only to those related to billing issues.

In this context, it can be concluded that a well-designed peering strategy can contribute to reducing these rates. This is due to the intelligent direction of data traffic, which enables providers to deliver enhanced services.

It’s simple: lower latency means a much more responsive connection experience, aligned with user expectations. This allows ISPs to showcase both the quality of their services and their commitment to continuous improvement.

How can Ascenty support your business?

As the leading provider of data centers and connectivity in Latin America, Ascenty offers world-class digital infrastructure to securely store your information—along with solutions that ensure fast, secure data traffic.

One standout solution is our Internet Exchange (IX). By choosing this service, your company gains direct access to the networks of major internet providers and organizations with Autonomous Systems (AS).

Ascenty is the ideal environment to accelerate information exchange and ensure low-latency, high-performance traffic. We bring together the world’s largest content providers in an extensive and robust connectivity ecosystem.

Want to learn more about our solutions for internet providers? Talk to one of our experts today!

In a world where digital is increasingly integrated into business operations, concepts like Digital First are more relevant than ever. This approach embodies an optimization ideal embraced by most companies: the digitization of processes.

However, despite being a straightforward and highly relevant concept, Digital First still feels unfamiliar in many environments. That is why we have put together this content—to explore the topic and expand your understanding of the possibilities and advantages a Digital First strategy can offer. Let’s dive in!

What Exactly Is Digital First?

As the term suggests, Digital First is a term used in business to describe a strategy of prioritizing digital media in a company’s operations. In essence, it entails the strategic implementation of innovative solutions that transform business processes into a predominantly digital framework.

Digital First represents a disruptive approach to technology, focusing not only on investing in software, automation equipment, and technological resources, but also on leveraging these investments to make optimal use of technology, even through simple changes.

How Important Is the Digital First Strategy? 

Largely driven by Digital Transformation, the Digital First approach has become the standard across various digital environments. This shift is primarily due to the significant benefits the model offers. Check out the key advantages below!

Brand Optimization 

Modern, digitally integrated operations are essential in today’s business landscape. As most companies transition into the digital age, adopting this approach is a highly effective strategy for strengthening brand positioning, showcasing innovation, and aligning with the practices of leading market players.

Increased Operational Reach 

One of the greatest advantages of a digital-first approach is its ability to eliminate geographical barriers, enabling businesses to operate in previously inaccessible markets. This model paves the way for decentralized operations and expanded business opportunities.

For example, local companies leveraging online sales platforms can now reach consumers worldwide, enhancing their competitiveness in the market.

Greater Security 

By nature, the Digital First approach enhances operational security through the use of advanced technologies and innovative solutions. A common example is cloud computing, which allows for the secure storage of documents and critical business data.

Similarly, the adoption of digital documents and complementary security measures—such as Digital Certification—reinforces data integrity and ensures the authenticity of information in online transactions.

Increased access to data 

The Digital First strategy enables more strategic use of data, with CRM software and ERPs serving as the foundation for data-driven operations and more decisive decisions across various business areas.

How should one develop a Digital First business plan? 

If your company is considering entering the Digital First era, it is essential to approach this transition strategically and methodically. To facilitate this transition, we have outlined key measures that should be adopted to optimize this transformation. Check them out!

Define Your Objectives 

With the digital universe offering countless possibilities and tools to enhance business results, it is crucial to establish clear objectives and set priorities when implementing a Digital First approach.

There are many ways to modernize a company, and the most common goals include:

• Increasing sales;
• Optimizing the customer experience;
• Implementing omnichannel operations;
• Digitizing and automating processes, especially repetitive and bureaucratic tasks.

By defining these priorities, companies can better direct their investments, ensuring alignment with their goals and the desired outcomes.

Define Your Persona 

As mentioned earlier, the strategic use of data is a core principle of the Digital First approach. One of the most valuable applications of data is consumer mapping, which enables businesses to create a persona—

an ideal customer profile. A well-defined persona helps businesses refine their products and services, enhance marketing strategies, and deliver more compelling and valuable offers to their target audience.

Plan Your Content Strategy 

With a well-defined persona, you can take the next step: planning content tailored to that specific consumer profile. Since you already have valuable data and have mapped out your customer profile, it becomes easier to create content that:

• Aligns with their interests;
• Addresses their needs;
• Fits their characteristics and behavior.

Define Your KPIs 

Being Digital First also means making strategic decisions based on data-driven insights. That is why Key Performance Indicators (KPIs) play a crucial role in any digital strategy. KPIs are quantitative performance indicators that help track and evaluate specific processes. More than just measuring results, they provide insights into progress and areas for improvement.

Since there are many different KPIs, selecting the right ones is essential to ensuring alignment with your objectives.

How Can You Implement This Strategy in Your Company? 

Now that you have a well-structured Digital First plan, it’s time to put it into action. To help with this transition, here are key steps for a successful implementation. These include:

• preparing and guiding your teams for change: often, modernizing business processes means breaking away from long-standing methodologies. That’s why changing processes isn’t something that happens overnight. It is essential to lay the groundwork and guide teams along the way;
• opening minds and shifting mindsets among team members: laying the foundation for the changes you want to implement within the company. Employees need to understand the benefits of innovation, even when adapting to new methods requires extra effort.
• choosing the right tools to support the transition: successfully adopting a Digital First strategy requires strong technological support, especially when migrating processes to a digital format. That is why selecting the most suitable solutions is critical—making partnerships with specialized providers a valuable asset.

Finally, no matter how challenging it may be to improve business processes and break away from traditional methodologies, innovation is necessary. Being Digital First requires boldness, adaptability, and a disruptive mindset at all times.

In such a fast-moving and competitive landscape, companies that embrace continuous Digital Transformation are the ones that achieve the best results. And now you know how to do it, don’t you?

Enjoyed this content? Check out our Blog for more insights and publications to stay updated!

The use of technology in industry is one of the main drivers of the economy. The sector is undergoing a digital transformation and increasingly relies on resources such as 5G, IoT, and Artificial Intelligence.

Smart factories are on the rise and are part of a new era: the Industry 5.0. By integrating human talent and advanced technologies, they are creating customized products in less time and with much greater efficiency.

And at the heart of it all, we have one essential element: data. They are responsible for guiding production and ensuring business success.

In this content, you will gain a better understanding of this scenario and can prepare yourself for this new market reality. Keep reading!

What is technology in industry?

Technology in industry refers to a set of technological resources applied in everyday industrial activities with a focus on optimizing production. Here, we have the use of software, hardware, and resources that help ensure hyperautomation.

Some of the main technologies include:

• Big Data;
• Artificial Intelligence (AI);
• Machine Learning (ML);
• Drones;
• Internet of Things (IoT);
• 5G and 6G;
• Cloud Computing;
• Robotics.

What impact will 5G connectivity have on smart factories?

Operating smart factories is among the goals of many managers in the sector. However, this goal depends on technology in the industry, especially data and 5G connectivity.

In general, these environments require massive real-time data exchange. After all, machine-to-machine communication cannot be affected by high latency.

Thus, 5G technology arrives to boost critical operations and support the implementation of data-driven management. The entire factory is interconnected, and information flows quickly and securely.

And it’s not just a trend; it’s already a reality. In China, 1,200 advanced smart factories have been built, in addition to the installation of 4 million 5G bases. The country, which is a benchmark in digital transformation in the industry, is leading the way for the global market.

Smart factories need data management at scale

Smart factories are becoming popular around the world. However, its operation can generate terabytes of data every day, which requires significant effort in storing, processing, and protecting this information.

In sum, it is important to invest in:

• High performance computing infrastructures (HPC);
• Low latency networks;
• Integration with cloud and AI providers;
• Compliance and security certifications.

The importance of digital infrastructure in the application of technology in industry

It’s simple: High connectivity and real-time data processing only exist with a modern, scalable, and efficient digital infrastructure.

Any industry aiming to reach the next level of digitization must assess its current digital environment and map out bottlenecks and friction points. This is the first step toward applying technology in industry in a smart and truly efficient way.

In the current scenario, it is clear that this is not yet the reality for most companies. Many are still stuck with manual processes and fragile digital infrastructures that hinder their growth.

On the other hand, the world’s major industries are investing in smart resources that add value to production, such as:

• Carrier Neutral Data Centers in strategic locations;
• Direct connection to operators, cloud providers, and traffic exchange points;
• Data orchestration and connectivity platforms;
• Cloud Computing;
• Colocation solutions.

These capabilities help connect industry to data, boosting productivity, sustainability, and product quality. In other words, digital infrastructure is the foundation for staying competitive and eliminating common challenges in the industrial sector.

How does 5G accelerate technology in Brazilian industry?

Although some countries are already more advanced in implementing 5G, we can say that Brazil has made some positive steps on this front. The process, which began in 2022, has made significant progress, and many locations already have an active signal.

But what impact will this have on Brazilian industry? As we have seen, technology is an important pillar for the functioning of connected environments and enables the deployment of advanced IoT, AI, and ML solutions.

Therefore, 5G technology is essential for greater automation and industrial efficiency.

It is also important to note that 60% of the Brazilian population already has access to this resource, which is present in private industrial networks that are essential for monitoring smart machine operations.

And more: Brazil ranks among the top 3 countries with the fastest 5G networks in the world. The international study highlights the potential of technology in the country, which is second only to China in terms of the number of antennas installed.

Infrastructure and connectivity: the pillars of technology in industry

The application of technology in industry is essential for the sector’s evolution, preparing it to meet the new demands of modern consumers. In this context, digital infrastructure and connectivity go hand in hand with smart factories.

Where there is technology, there is data. Where there is data, there is connectivity. Therefore, invest in the right resources and ensure an interconnected environment to make strategic decisions in real time and grow.

Ready for the next step? See how to implement high-performance computing in your business!

The accelerated popularization of Artificial Intelligence (AI) in the Internet of Things (IoT) has generated significant interest in the Artificial Intelligence of Things (AIoT). However, how much do you know about it?

These technologies are powerful on their own, but companies have already recognized the transformative potential of combining them to revolutionize how we collect, analyze, and use data.

In a market that demands faster, safer, and more efficient decision-making, this integration could be a game-changer. Let’s explore this concept more deeply.

What is AIoT?

AIoT is the combination of Artificial Intelligence (AI) and the Internet of Things (IoT). It is a technology that collects data from IoT devices (e.g., monitoring equipment) and uses artificial intelligence to analyze it.

IoT sensors receive a substantial amount of data. With AI, patterns, phenomena, and trends can be analyzed instantly, enhancing operational efficiency and providing managers with comprehensive, transparent reports more quickly and effortlessly.

This scenario is especially relevant with the advent of 5G and the spread of Blockchain, Augmented Reality, and Edge Computing. After all, the combination of these concepts forms the foundation for developing smarter, more intuitive solutions across various industries, including:

• Manufacture;
• Healthcare;
• Agribusiness;
• Cities;
• Mobility.

Investments in AIoT are on the rise, making it a current and growing reality!

AIoT is no longer a distant concept but a growing reality, with investment increasing every year.

Research indicates that the global AIoT market will expand by 39.1% by 2027, reaching US$83.6 billion. The IoT solutions market is also projected to reach US$ 9.13 billion by 2027.

It is also noteworthy that companies specializing in detailed analysis, management reports, and infographics have increased their investments in IoT by 82% in recent years.

Why Combine AI and IoT? The Advantages of AIoT

The saying “unity makes strength” perfectly captures the importance of integrating AI and IoT. This technology can be seamlessly applied across all sectors, offering a comprehensive solution for addressing business challenges.

In essence, AIoT streamlines processes, eliminating inefficiencies and bottlenecks. And that’s just the beginning! Explore the key benefits of investing in this technology.

Greater operational efficiency

With AIoT, businesses can achieve optimal operational efficiency. And what is the reason for that? AIoT-powered machines can generate and analyze data, recognize patterns, and make strategic decisions,

facilitating the identification and resolution of issues that could impact production lines in real-time operations, for instance. Additionally, process automation contributes to enhanced efficiency.

Real-time monitoring

With such powerful technology at your disposal, monitoring processes in real time and preventing operational disruptions becomes much easier.

This is made possible by the constant monitoring of the system, which detects problems, predicts failures, and makes proactive decisions, reducing the need for human intervention and enhancing the precision and intelligence of processes.

A notable example of this is the use of cameras to detect leaks, a common occurrence on oil and gas platforms. Just imagine how crucial this is!

Cost reduction

AIoT systems are instrumental in cost reduction, primarily through the intelligent use of resources, as exemplified by sensors that adjust light and temperature when the room is unoccupied.

Another notable benefit is their role in the preventive maintenance of equipment, where sensors and cameras assess the condition of parts and predict replacement schedules. 

AIoT in practice: six real-world applications

While the concept of AIoT may not immediately seem tangible, there are numerous examples of how technology can be seamlessly integrated into human life.

Find below a selection of practical, real-life cases that showcase the potential of AIoT and serve as valuable sources of inspiration.

1.     Smart Homes

Imagine a smart home that is increasingly autonomous, safe, and sustainable. AIoT can learn from human interactions and responses, automating various processes to simplify and improve people’s routines.

Thermostats adjust room temperature according to residents’ preferences, and monitoring cameras identify intruders and recognize authorized persons and animals.

2.     Facial recognition cameras

AI-enabled cameras can be installed to automatically detect any losses, recognize the faces of suspects, and notify the company immediately if they leave the establishment without scanning it.

This practice has already been implemented in several establishments to increase security and minimize losses and is becoming increasingly popular in the market.

3.     Behavioral Analysis Sensors

Sensors can monitor customer behavior to find out what catches their eye, the times when they make the most purchases, the visual aspects that attract the most attention etc.

Based on this information, businesses can manage their routines to better meet customer needs and maximize sales.

4.     Improving Automated Guided Vehicles

Automated guided vehicles (AGVs) are used to transport items in warehouses, distribution centers (DCs), and other industrial environments. However, they have lacked the autonomy to make decisions when encountering obstacles.

With the application of AIoT, robots collect data from the environment, analyze the information, and make the best decisions on their own to maximize efficiency, operations, and business outcomes.

5.     Edge Computing

With AIoT, a computer can offload some of its processing requirements to another computer on the same network. This approach minimizes latency, enhances data security, and accelerates decision-making—key factors that set edge computing apart.

6.     Urban Traffic Monitoring

A very useful application of AIoT is the real-time monitoring of urban traffic. Smart systems, supported by cameras, drones and sensors, can assess the level of congestion and analyze the possible reasons for it.

In short, it is possible to identify accidents, traffic violations, animals on the road, and various other incidents without human intervention.

Technology brings new responsibilities

AIoT is undoubtedly one of the most important technologies of our time. Not only does it promote efficiency and productivity, but it also helps companies increase profits and optimize processes that have hindered their competitiveness.

But it is important to say that the modern manager must be ready to deal with this advance. This is because they are not only coordinating teams, but also helping to make decisions and meeting with leaders on a constant basis.

It is part of the job description to interact with suppliers and customers, decide on budgets, measure technical results, meet targets and deliver results, among other administrative activities.

This new approach is supported by the capabilities of technology itself, such as cloud computing, big data, and mobile solutions. Where once it was necessary to go to the office to operate systems and work, now managers can work from anywhere.

So we have powerful technology, but it also brings new challenges. Taking advantage of the opportunities depends on taking the responsibility and precautions that come with such mobility and agility.

Pressure: A single security breach can upset everything

Speaking of challenges, it is important to mention security. One virtual attack can put everything at risk.

Therefore, companies need to know and keep their security solutions up to date and in perfect working order to detect the source and neutralize any threats. One mistake can ruin your entire plan!

It is worth noting that even with the use of protection tools such as antivirus, firewalls and other security solutions, it is possible to face incidents. It is the manager’s job to prevent threats and analyze attacks. Their work must be done with excellence to avoid loopholes being exploited by hackers and crackers.

It is also a good practice to “catechize” associates about the company’s information security policy. For example, everyone should know that using unauthorized devices can damage the system.

What about the future?

As we have seen, AIoT combines the best of AIand IoT. As such, it is an important resource for solving problems quickly, safely, and intelligently.

Solutions based on this technology are proliferating in retail, manufacturing, healthcare, security, banking, and many other sectors. With this in mind, it is not hard to predict that the future will be even more surprising, with data being used much more widely and strategically.

Is your organization ready for this new phase? Ignoring the evolution could be a risk. Find out more in our digital disruption content!

Disaster Recovery is a necessity for companies that want to maintain the integrity of their data and the continuity of their business in the event of unforeseen events such as natural disasters, cyber-attacks or technical failures that can occur at any time.

To help you understand more about this topic and Ascenty’s capabilities in this area, we presented the key concepts and spoke with our Executive Services Manager, Rodrigo Radaieski, who has more than 20 years of experience in the Internet and data center markets.

Here is everything you need to know about this solution.

What is Disaster Recovery?

Disaster recovery is the strategy that keeps an organization up and running when the unexpected happens. Whether it is a cyber attack, power outage, or even a weather disaster, the goal is to ensure that critical systems and data are protected and available.

A well-structured plan can help minimize downtime, avoid financial loss, and lessen the impact of critical situations. This includes backup methods, redundant environments, and tools to quickly restore operations.

The Importance and Benefits of Disaster Recovery

Check Point Research has come up with some worrying figures: in the second quarter of 2024, Brazil faced 1,636 cyber attacks per week, a 30% increase on the same period last year. These figures make it clear that protection against digital disasters is more urgent than ever.

Here are the key benefits of a disaster recovery plan:

• Reduced disruption: rapid return to normal operations;

• Protect against financial loss: reduce the cost of downtime;

• Increased digital security: mitigate the impact of virtual attacks;

• Regulatory compliance: meet standards such as LGPD

The increasing sophistication of cyber-attacks, such as the use of artificial intelligence, reinforces the importance of having a solid strategy. Being prepared can make all the difference in times of crisis.

Interview with the Expert: All About Disaster Recovery

Now that you know the basic concepts and benefits of DR, check out Rodrigo Radaieski’s answers to some of the most frequently asked questions.

What are the most common Disaster Recovery models on the market today?

There are several approaches to Disaster Recovery. These include:

1. Services, such as SaaS, that include DR solutions in their packages, making it easier to adopt.
2. Manual models that require you to schedule backups and store them in different locations, such as two different data centers or public clouds.
3. Automated DR configurations that perform recovery in a different cluster, regardless of location.

Why should companies worry about this strategy at all times?

There are different types of crises: in addition to the usual ones, such as floods, fires, and other natural disasters, there is a new one, the pandemic.

The company’s ability to adapt to these scenarios will determine its success and its ability to maintain business continuity.

Disaster Recovery therefore acts as a tool for the company to adapt to the various and unexpected changes that may occur.

Can we think of Disaster Recovery as a tool against hackers and digital threats?

Disaster Recovery is a resource whose usefulness is always based on the various risks to business continuity.

Power outages, cyber-attacks and cybercrime, DDoS attacks, human error, equipment failure, natural disasters and the recent pandemic. These are the pillars of a Disaster Recovery solution.

What are the key factors a company should consider before looking at a Disaster Recovery solution?

The company must first think about what is essential to them: what systems and lines of business are critical to maintaining their business.

This allows them to analyze the most critical IT systems and accurately identify the key reasons for considering Disaster Recovery.

Can we say that the backup policy is a Disaster Recovery strategy?

Backup is directly linked to the Disaster Recovery strategy and the needs of the business.

It is also tied to two metrics used in the process:

1. RTO (Recovery Time Objective): The maximum time for a system to be back online.
2. 2. RPO (Recovery Point Objective): This is where backup comes in, and is tied to the maximum recovery time for your system.

For example, if your company cannot afford to lose more than 12 hours of data, you should always backup within that time frame.

Are there any implementation prerequisites that managers need to know about before they adopt Disaster Recovery?

They need to understand what is important to the business—especially as it relates to IT. For example, what systems are in use.

However, it is also necessary to consider how to prevent Disaster Recovery—something Ascenty can help with.

Being responsible for maintaining an entire electrical system, with generators, UPS and data centers, for example, can be complicated. After all, it is not the core business of many companies.

Therefore, moving these sites to a resilient infrastructure, such as Ascenty’s Data Centers, can be a good alternative to avoid outages.

For this reason, the data center is an excellent choice, as an alternative for those who have an on-premises infrastructure or even the use of 2 different data centers.

In other words, thinking about how to avoid the damage caused by a disaster can be a starting point for designing the best Disaster Recovery strategy for the company.

It is also important to determine the minimum resources a company needs to operate. With the pandemic, this detail has become even more important to consider in a Disaster Recovery plan.

What Are the Best Practices for Managing the Disaster Recovery Environment?

Whenever possible, ensure online alignment and synchronization between the primary operations site and the DR site. This helps prevent data loss and significantly reduces recovery time, allowing the entire system to be restored more quickly when needed.

The chosen approach should align with the company’s budget, the acceptable level of data loss, and the required recovery time.

How Does Digital Security Work in a DR Environment?

The information security of both the production and backup environments is treated with the same level of importance.

Once Disaster Recovery is activated, it must maintain the same security measures as a conventional environment, as it will temporarily support production operations.

Who Is Responsible for Managing the DR Plan?

Typically, the IT team oversees management. However, the decision to activate a Disaster Recovery site is made collaboratively with company executives, who should establish a Crisis Committee. In this case, appointing a Crisis Manager is crucial to coordinating the process effectively.

What are the advantages of DRaaS?

DRaaS adds automation to the process, enabling faster adoption. While it offers less customization, it is significantly more accessible and practical for organizations.

What Sets Ascenty’s Disaster Recovery Service Apart from competitors?

Ascenty stands out for its ability to adapt to each customer’s environment, needs, and specific requirements.

With a highly flexible product portfolio and a diversified infrastructure spanning multiple locations—including regions outside the country—Ascenty ensures that customers receive the most reliable and adaptable Disaster Recovery solution on the market.

How Does Ascenty’s Disaster Recovery Implementation Work?

The implementation process is tailored to each client’s specific needs.

The Pre-Sales and Architecture team identifies all requirements and resources.
The project is then handed off to the Delivery team, which executes it according to the proposed guidelines.

Implementation timelines vary from 15 to 30 days to as long as four months, depending on the project’s complexity.

In addition, Ascenty performs recurring tests to validate and update the solution. Everything is done to adapt the disaster recovery to the customer’s constantly renewed infrastructure and to protect it from beginning to end.

If testing requires the client’s team to temporarily vacate their workplace, Ascenty offers fully equipped Work Areas with connectivity, telephony, and everything needed to maintain business continuity.

Your Peace of Mind Starts with Prevention

Disaster Recovery is more than just a strategy—it’s a safeguard that ensures business continuity in the face of unforeseen challenges.

With Ascenty, you gain an experienced partner who can design a Disaster Recovery plan tailored to your needs. Schedule a meeting with our experts today and secure the protection your company deserves.

The 5G vs. 4G debate is raging, and it’s no coincidence. The fifth generation of mobile connection promises to transform the technology market, both for companies and consumers, with significant disruption.

But do you know the main differences between 5G and 4G and why this transition is so important? Let’s explore every detail of these generations and understand how they impact the present and future of connectivity.

What does the G stand for in 5G and 4G?

Before we delve into the differences between 5G and 4G, it’s important to clarify: what does the “G” stand for? The “G” stands for “Generation.” Each technological advance in mobile networks is represented by a new “generation,” which introduces significant changes.

• 1G: The era of analog voice transmission was extremely limited.
• 2G: It introduced digital voice transmission and allowed SMS messages to be sent.
• 3G: It has expanded its capabilities to include internet access and multimedia data exchange.
• 4G: It brought an exponential increase in connection speed, with support for HD videos and streaming services.
• 5G: The latest generation, which promises to revolutionize connectivity with unprecedented speeds, low latency and greater capacity.

4G and 4G+: what’s the difference?

4G and 4G+ technologies are part of the fourth generation of mobile networks, but there are important differences. 4G technology, also known as LTE (Long Term Evolution), can reach speeds of up to 150 Mbps. 4G+, or LTE-Advanced, is a more advanced version that can reach up to 450 Mbps in specific areas.

In Brazil, 4G uses 2600 MHz, 1800 MHz and 700 MHz frequencies, and has been widely used to meet connectivity demands in large urban centers.

What is 5G?

5G is the fifth generation of mobile networks and promises an unprecedented revolution in the way we connect. Its main advantage is its high speed, which can reach 10 Gbps, as well as ultra-low latency and a massive capacity of connected devices.

This new technology is key to the growth of the Internet of Things (IoT) and Edge Computing, as it allows devices to generate and transfer large amounts of data almost in real time.

What’s the difference between 4G and 5G?

The main differences between 4G and 5G are in speed, latency, bandwidth, coverage and infrastructure. Check out the comparisons below.

Infrastructure

• 4G: It uses an already well-established infrastructure, with little demand for expansion to new antennas.
• 5G: It requires a significant structural transformation, with the installation of new antennas, especially due to the need for technology such as MIMO (multiple input, multiple output) and RAN components.

In addition, 5G-compatible devices are essential to take advantage of this new network, something that may require the replacement of older devices.

Bandwidth

• 4G: Operates in bands from 600 MHz to 2.5 GHz, with limited transmission capacity.
• 5G: uses multiple bands simultaneously, allowing for much greater bandwidth, which makes it possible to connect several devices and applications at the same time.

Coverage

• 4G: The coverage is already quite extensive and efficient.
• 5G: Although much faster, the 5G signal is emitted by shorter waves, but much faster. It is expected to take a few years for 5G to reach the same coverage as 4G.

Latency

• 4G: It has a minimum latency of 50 milliseconds depending on the location.
• 5G: It promises to drastically reduce latency to 1 millisecond, providing a virtually instant response.

Speed

• 4G: Up to 450 Mbps under optimal conditions, but the average is 100-150 Mbps.
• 5G: Can reach speeds of up to 10 Gbps, which represents an increase of up to 20 times compared to 4G.

5G vs. 4G: comparison table 

How is 5G doing worldwide?

According to Bain & Company, 5G could reach more than 2 billion people by 2027, with Brazil as one of the main markets. It is estimated that by this time, 5G will be the choice of more than 40% of subscribers in Europe and the Americas.

In the United States, accelerated spectrum reuse and investment in research and development are driving this technology, which is expected to connect 328 million users by 2027.

In the Asia-Pacific (APAC) region, the number of 5G connections is expected to exceed 1 billion, with countries such as India, Japan and Indonesia leading this growth.

What to expect of 6G?

Although 5G is still in the process of being rolled out, discussions about 6G have already begun. 6G is expected to be commercially available around 2030, with significant improvements in terms of speed, latency and connection capacity.

In addition, according to CNN, China has already launched the world’s first 6G satellite, which promises to carry out tests with antenna-free coverage and speeds 50 times faster than 5G.

This technology could further revolutionize connectivity, integrating the physical and digital worlds, with advances in areas such as quantum computing, artificial intelligence and the internet of things.

So, did you enjoy learning all about the differences between 5G and 4G? We hope this content helps you understand the details of both technologies!

And if you want to keep learning about the latest in connectivity, as well as everything about 5G and its influence on business connectivity, just keep an eye on our blog!

Ensuring the security and continuity of operations in a data center infrastructure is one of the challenges of modern management. For companies with Data Center Colocation, for example, this is a need that deserves full attention. After all, today’s market is tough and extremely competitive. Problems in your data center infrastructure can mean hours of work lost, as well as data and entire projects. How can these catastrophic scenarios be avoided? One of the solutions is Smart Hands!

The convenience and long-term savings generated by Colocation, especially for companies that constantly manipulate data, are some of the advantages for your business.

No wonder this market segment is expected to reach a value of more than $60 billion by 2022.

The Smart Hands service exists to protect this investment and the entire data structure of companies, which are increasingly dependent on it.

In this article, we’ll learn more about the importance of data center infrastructure for companies and how, in practice, Smart Hands can protect this essential asset. Check it out!

The importance of having a good data center infrastructure for companies

Gone are the days when companies didn’t depend on technological resources to produce. With the digital transformation knocking on the doors of organizations around the world, those who have not yet digitized and immersed themselves in cloud computing are likely to be left behind in the race against the competition.

Nowadays, there are different solutions for storing and processing data and programs. One thing they have in common is cloud computing technology.

However, there are many options, such as Data Center Colocation—in which the company keeps a database at the service provider itself or rents a hard drive for itself at the provider’s facility.

This option offers a way of scaling the business in times that require rapid responses to market movements. All this with flexible and responsive investment in line with business needs.

The importance, therefore, of having a good data center infrastructure is to guarantee the availability your business needs to cope with its busy day-to-day life. One thing is for certain: companies are increasingly searching for agility and higher quality.

That’s what your customers expect, for example.

Power of communication, productive potential and stability in operations. These are some of the benefits of ensuring the continuity of your data center infrastructure.

To do this, however, you need to pay attention to points that go beyond the database itself. After all, you can find efficient Colocation services on the market, such as Ascenty—which has the largest and best data center infrastructure in Latin America.

Colocation is an excellent solution for many businesses, but it requires technical and practical care in a 24 x 7 x 365 model. This way, your company ensures that the data infrastructure is robust enough to meet your growth criteria.

For that, Ascenty offers Smart Hands. Learn more!

Smart Hands: a powerful ally in data center infrastructure emergencies

Smart Hands is a customized service for your data center infrastructure. Providing technical intelligence to deal with day-to-day problems and emergency situations.

What is it?

In essence, Smart Hands is a kind of specialized technical support dedicated to data center infrastructure. Having Smart Hands means your Colocation environment is under the constant watch of qualified personnel.

As a result, your company can rely on local management of the Data Center Colocation, optimizing and concentrating any technical demands that may arise.

How does it work?

Ascenty’s Smart Hands is a worthwhile investment.

With it, all physical facilities, monitoring, routines and general troubleshooting at the Data Center Colocation (within Ascenty’s infrastructure, the largest in Latin America and up to international standards) are handled by an experienced, remote and full-time technical team.

What are the benefits?

One of the main challenges for companies today is to balance the strategic execution of projects with the need for internal support. For those who have an active IT department, or even one that is at the heart of the business, this is even more important.

Although Data Center Colocation works like a “rental” of data center infrastructure, it requires qualified support. The constant maintenance of hardware is a reality for everyone, whether they choose Colocation or a service infrastructure provider.

The advantage of Smart Hands is that, far beyond occasional support, it is a solution that adds value to your business and to your decision to invest in Data Center Colocation.

With a team qualified in technical issues related to physical hardware, rack elevation, cabling, visual inspections, local routines and technical follow-ups, your IT team is free to focus on the company’s core business.

In other words, no stress and headaches with any problems that accumulate for support. Make the most of your in-house technology team so that they can really add to your business.

In addition, Smart Hands works as an intelligence supplement to your business. What does this mean? Well, the corporate world calls for agile responses to any problem – something that Smart Hands makes possible.

Critical points are dealt with quickly by the technical team, which acts swiftly to resolve them and normalize the physical environment, as well as accompanying third parties and local support. We always ensure the security and stability of our Data Center Colocation infrastructure. 

Smart Hands is a highly technical, targeted solution that is completely suitable for complementing your Data Center Colocation infrastructure.

It combines the strategic potential of the Colocation solution with specialized support. Day by Day Expertise—which is knowledge of the demands of your business and the technical requirements of an Ascenty data center—is quite a unique advantage.

So, are you ready to add value to your data infrastructure and guarantee 100% support for your Data Center Colocation? Count on Ascenty’s Smart Hands! 

Do you want to understand how the solution fits in and helps your business grow with scalability and security? Talk to one of our experts!

In the routine of businesses, unforeseen events arise without a warning. In this context, the Business Continuity Plan (BCP) has become a powerful and necessary tool, as it offers a wide range of benefits for the organization’s security.

Of course, this involves the strategic use of technology. A solid data center, for example, is crucial to ensure that the company can get back up and running in the event of cyber incidents, internal problems or server or application failures.

But, after all, what is the BCP and what are its benefits? The answers to these and other questions can be found below. Check it out!

What is a Business Continuity Plan?

In essence, a Business Continuity Plan (BCP) is the compass that guides organizations through business storms. According to Gartner’s own definition, a Business Continuity Plan (BCP) is “a comprehensive approach to disaster recovery in which companies plan for the recovery of the entire business process.” 

In other words, it is a strategic set of procedures and policies aimed at ensuring operational resilience in the face of unforeseen crises. Thus, its purpose goes beyond merely reacting to disasters; a proactive BCP aims to guarantee the continuity of operations, minimizing financial and reputational impacts.

A good plan incorporates specific protocols for dealing with systemic failures, natural disasters or even cyberattacks. Therefore, the BCP not only preserves stability, but also boosts the company’s ability to adapt.

Its effectiveness lies in meticulous preparation for the unexpected, making risk management a strategic tool for business success.

What are the advantages of a Business Continuity Plan?

In a world where business interruption is a real risk — and one fraught with complications — a Business Continuity Plan (BCP) has become irreplaceable. In the face of events such as blackouts, online service interruptions, natural disasters, strikes, civil unrest or logistical partner failures, the response capacity of a BCP is our main line of defense against inoperability.

Major events, such as dam break disasters and ransomware attacks, reinforce the vital need for a robust BCP. In this sense, investing in business continuity not only minimizes the impacts of downtime, but also speeds up the recovery of data and systems in short timeframes.

In addition, the BCP helps to guarantee the company’s legal and statutory compliance, increasing confidence in the services provided. We must bear in mind that resilience is now a valuable competitive advantage. Consequently, the strategic implementation of a BCP goes beyond preparing professionals for emergencies.

In practice, it optimizes the organization’s operations, making it more efficient in such a competitive market.

What should a Business Continuity Plan include?

A BCP only achieves its maximum effectiveness when it is built on a solid foundation of preparation and reliable infrastructure. The point is simple: there’s little point in having a very well thought-out plan if the tools available don’t allow you to execute it successfully at a time of crisis.

Essentially, the BCP should cover specific policies and procedures for various scenarios, including cybersecurity, data loss, power outages and other unforeseen events. This is where the importance of a robust data center comes to the fore.

It acts as the secure core for storing and retrieving crucial data. Note that this means being ready to get the company out of an emergency situation and back on track.

Naturally, some questions may arise. After all, you need to invest heavily in a team and tools focused on Data Center security to ensure its efficiency. The good news is that you can save time, money and resources by relying on an expert partner.

Ascenty, for instance, is a leader in data center security. The company has emerged as a major player in this field, offering a solid foundation for those seeking excellence in operational continuity.

Relying on specialist partners such as Ascenty not only simplifies the implementation of the BCP, but also provides a structure certified to ISO 22301 — business continuity management, scalable and secure.

The expertise of a specialist enhances the resilience of the BCP and offers valuable insights for building a plan that is adaptable to constantly evolving needs.

Remember: joining with a reliable data center and collaborating with business continuity experts is not only a wise choice, but a crucial step towards facing unexpected challenges with confidence.

What are the 4 essential steps to creating a BCP?

Now that you know more about how the Business Continuity Plan works and its benefits, it’s time to look at how to implement it. If you want efficiency and agility, these four steps will help you!

1. Map the risks and define which data is a priority

The first critical step in building a robust BCP is a thorough risk analysis. Identifying potential threats and prioritizing essential data lays the foundations for operational resilience.

This strategic process allows the company to focus its efforts on protecting what is truly crucial, while remaining aligned with continuity goals.

2. Draw up a disaster recovery plan

Then draw up a comprehensive disaster recovery plan. This includes detailed procedures for restoring essential systems, data and operations after adverse events.

A really good disaster recovery plan not only speeds up recovery, but also minimizes losses during outages, ensuring the efficient resumption of activities. Bear in mind that there’s nothing pessimistic about predicting disasters — it’s a fundamental strategy that every company at the top of the market adopts.

3. Rely on a strategic partner

The third stage highlights the importance of strategic partnerships in ensuring the essential infrastructure for operational continuity. Here, it is crucial to recognize that an internal data center is not always the safest option.

In addition to the high costs associated with construction and internal management, exclusive reliance on internal resources can jeopardize business continuity. Naturally, opting for a company that specializes in data centers solves this dilemma.

In practice, it provides secure, scalable environments ready to deal with unforeseen situations.

4. Promote employee training

The last vital step for an efficient BCP is the continuous training of employees. Educating staff about the plan’s procedures, promoting crisis tests and simulations and ensuring that everyone understands their roles during disruptive events are key elements in strengthening organizational resilience.

As you can see, the Business Continuity Plan is a powerful ally for those who want to avoid a catastrophic scenario — as well as bringing several benefits to operational performance.

In this sense, remember to keep your IT infrastructure up to date and rely on the support of those who know best. If you want to ensure that the BCP is effective, count on Ascenty. In no time at all, your company will have a robust and reliable Business Continuity Plan.

If you liked this post, take the opportunity to visit the largest data center in Brazil!

So, what is a data center? We live in a digital age, in which information exchange is an essential part of the routine of people and businesses. But have you ever stopped to think about where all this data is stored and how it is managed?

In this article, you’ll learn that data centers are the backbone of modern technological infrastructure. After all, they make sure that everything from your social media platforms to your e-commerce services run smoothly.

Let’s examine what data centers are, what their basic components are, their different types, and their role in business success. Check it out!

What is a data center?

The data center is a place where we find a variety of data processing and storage equipment, such as servers, routers, switches and firewalls. This environment supports IT operations by storing data and applications that are essential to its operation.

We can say that data centers are the heart of any organization’s technological infrastructure. This is because they ensure that critical information is secure and available in real time.

With the growing demand for online services and cloud computing, and the enormous amount of data generated every day, they have become even more essential. After all, without them we wouldn’t be able to send emails, shop online, access the cloud or even browse social media efficiently.

What are the basic components of a data center?

After all, what’s inside a data center? If you’ve never had the opportunity to visit this facility up close, you should know that there are some basic components:

• Servers;
• Racks;
• Cabling;
• Refrigeration and climate control systems;
• Physical security and monitoring items.

Servers are the brains of the data center, storing and processing data that is organized in racks — structures that allow for an orderly and efficient layout. These racks are connected by a cabling system that ensures fast and secure communication between all the devices.

In addition to servers, we find cooling systems, because IT equipment generates a lot of heat. Without proper climate control, the entire operation can be compromised. Therefore, you need to maintain optimal temperature and avoid overheating.

Physical security is another fundamental pillar of a data center, since they store confidential and important information. Thus, we find various equipment and protection systems, such as:

• 24/7 monitoring;
• CCTV;
• Biometric access control and other advanced security systems.

What types of data center are there?

There are four types of data centers: on-premises, colocation, cloud and hybrid.

• On-premises data centers: built and managed by the company itself, on its premises. Providing greater control over the infrastructure, they require an initial investment for construction and maintenance;
• Colocation data centers: in this model, the company rents a data center from a specialized provider, such as Ascenty. Thus, it outsources responsibilities and eliminates costs with construction, security, cooling and connectivity, for example;
• Cloud data centers: all resources are provided by a cloud service provider, such as AWS, Google Cloud or Microsoft Azure. Remember that the data is also in a physical data center;
• Hybrid data centers: combine physical and cloud infrastructure. This gives them the flexibility, efficiency and security to store information according to their needs for protection and proximity to the company.

Each of the above models has its own unique features and benefits, and it’s up to each company to choose the model that best suits its needs and growth strategies.

Ascenty’s colocation data centers offer a robust and secure solution, allowing companies to host their servers in a world-class infrastructure without the high costs of construction and maintenance.

What are the basic functions of a data center?

In addition to understanding what a data center is, it is important to have a clear vision of its functions. A data center processes and stores data, ensures redundancy and backup systems, and offers efficient connectivity and interconnection. Check it out!

Data processing and storage

The main purpose of the data center is to process and store data. This means that it manages everything from running business applications to storing large volumes of information in a secure and accessible way.

Think of it as a big brain that handles all the digital tasks essential to the daily lives of businesses, consumers and governments.

Redundancy and backup systems

To ensure that data and services are always available, even in the event of a failure, companies need to rely on redundancy and backup systems. Data centers can play this role and ensure that operations don’t grind to a halt.

Connectivity and interconnection

This IT infrastructure is also a connectivity hub, allowing different networks and systems to communicate with each other efficiently and securely. This is essential for companies that rely on cloud services, online applications and constant communication between different locations and business partners.

What is the main advantage of having my data in a data center?

The main advantage is the scalability and flexibility it offers. This means that you can easily increase or decrease capacity as your needs change, without major investments in infrastructure.

In addition, these facilities are designed to offer robust security and compliance with various regulations. They have advanced physical and digital protection systems, ensuring that your data is always safe and compliant with laws such as Brazil’s General Data Protection Law (LGPD).

Another major advantage is cost efficiency. Maintaining your own infrastructure can be extremely expensive and complex. By using a specialized service, you reduce maintenance, energy and personnel costs, as well as being able to take advantage of flexible payment models, such as pay-as-you-go.

Storing your data in a specialized environment provides not only the ability to grow and adapt quickly, but also ensures the security and cost efficiency that are crucial to the success of any business.

What are the main security mechanisms in a data center?

Data security is a major concern for companies. For this reason, storing information in reliable data centers is something that cannot be neglected.

In general, security mechanisms combine various elements to prevent unauthorized people from gaining access to the environment and the information stored there. Check it out:

• Physical security measures: Data centers have strict access control and security protocols that can include the use of biometrics and 24-hour surveillance;
• Compliance and certifications: to guarantee maximum security and efficiency, data centers follow strict compliance standards and have international certifications such as ISSO, Tier and TÜV.

Ascenty’s competitive edge: Latin America’s largest data center company

With 34 data centers in strategic regions such as São Paulo, Campinas, Rio de Janeiro, Fortaleza, as well as Chile, Mexico and Colombia, Ascenty is the leading data center provider in Latin America.

The company offers a robust and reliable infrastructure that meets the needs of the most demanding clients, always guaranteeing the best performance and security for their data.

Its leadership is widely recognized in the market, not only for the size of its infrastructure, but also for the quality and safety of its services, proven by certifications of excellence such as ISO 14001.

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Dedication to sustainability is another highlight. After all, there is a focus on ESG practices and continuous investment in initiatives to reduce environmental impact and promote social responsibility.

In addition to all this, Ascenty is a leader in the Colocation Services Quadrant in Brazil of ISG Provider Lens, a globally renowned company. In 2023 it was also named company of the year in the Latin American Data Center Colocation market by Frost & Sullivan.

Your data deserves the best infrastructure!

Understanding what a data center is and its importance is essential for any company in the digital age. After all, these facilities are largely responsible for keeping your information and systems safe, efficient and connected.

In a world increasingly dependent on data, there is no way to operate without a reliable place to store these valuable assets. So, study the available options carefully to avoid problems in the future.

To help you, we would like to suggest that you read some exclusive material on data center outsourcing. In it, you’ll find key information for choosing a good partner. Download it now!

Big data is a solution that shows how data used correctly adds value to companies and government institutions. On the other hand, it is essential to have a thorough understanding of this resource in order to implement it correctly.

In this article, we’ll outline a number of features of this technology and show you the main advantages of investing in it. Check it out!

What is big data?

Big Data is a segment that studies, collects, filters, processes and analyzes a huge volume of data in order to generate information. It is also considered a set of complex data to be processed by older systems, prior to the emergence of this technology.

In today’s society, the vast amount of data created every day by social networks, banking transactions and scientific research requires the use of a technological resource capable of transforming information into growth opportunities.

This is fundamental for organizations to have a favorable scenario for making intelligent decisions and maintaining a focus on continuous improvement. This trend became more evident with the emergence of the first data centers in the 1970s.

However, the focus on improved data management became more relevant in the 2000s. This happened thanks to Doug Laney’s article, which provided a clear definition of big data.

In 2005, the development of open-source solutions favored the expansion of this concept in companies, which is based on 5 Vs:

• volume: the amount of data from various sources used by corporations;
• velocity: agile data transmission with real-time collection;
• variety: use of different formats (structured or not) from audio, images, transactions, videos, etc.
• value: the data stored and processed is relevant to companies today and in the future;
• veracity: the information has quality and reliability, due to the filtering and cleaning processes carried out by big data.

How does big data help companies?

Organizations need tools for collecting, processing and extracting strategic information from a large volume of data. This need affects institutions of different segments and sizes that prioritize optimizing performance and saving resources.

And to put this into practice, Big Data works by collecting data from various sources, such as social media, devices connected to the Internet, data center servers, sensors, among others.

After collection, the data goes through the storage phase, which involves the use of No SQL databases or distributed file systems. This activity is crucial for data to have a high level of availability.

The next stage is processing, which involves organizing, cleaning and preparing the data for analysis, which is the last stage of big data. It uses various evaluation techniques to generate analyses and patterns that help managers make decisions.

What are the major benefits of using data in decision-making?

Decision-making needs to be more agile and efficient. But how do you combine these objectives with the need to avoid mistakes? One good answer is to invest in big data solutions.

There are several benefits to adopting this technology in decision-making. One of them is having greater precision in choosing the actions to be implemented in order to achieve more substantial results. This is because big data provides strategic information that gives a clearer view of the current moment and the future.

Another advantage of this technology is that it makes it possible to monitor and analyze consumer behavior. This makes it easier to anticipate trends, which in many cases helps to launch products and services that are quickly accepted by the target audience.

Another advantage of big data is that it makes it possible to identify areas where efficiency needs to be improved. As a result, it helps to improve various segments, such as logistics, inventory management, the supply chain, among others.

Using this information, a company can visualize the individual preferences of each consumer. This way, businesses can devise strategies to offer a personalized experience to each customer, which is crucial for sales and loyalty.

Also part of the benefits is the possibility of assessing potential risks quickly and accurately. This initiative covers segments such as cybersecurity, finance and combating fraud. Undoubtedly, mitigating failures reduces the presence of situations that harm institutional performance.

The role of data centers in supporting big data

Having a state-of-the-art technological infrastructure makes all the difference when it comes to harnessing the potential of big data. In order to help you get a clear understand of this, the following topics will highlight the importance of having high-level data centers. Read on!

Focus on processing and storage

First of all, you need a data center that is really prepared to process and store a large volume of data. As well as having state-of-the-art equipment, this structure needs to use virtualization technology.

In other words, it is essential to make physical servers able to act as multiple machines. This makes it easier to store and make big data information available.   

Scalability

With cloud computing in the spotlight, many organizations have realized that they can increase their data consumption exponentially. In this sense, it is important to rely on a provider that is able to expand processing and storage services thanks to the intelligent use of data centers.

Advanced connectivity

Following good data management practices is great, but you need to make it accessible extremely quickly. With an eye on this trend, Ascenty has Service Fabric.

This solution allows customers to use the world’s leading cloud solutions, favoring not only the use of big data, but also Artificial Intelligence (AI) with high performance.

Safety and efficiency first!

Protecting strategic information is more than an obligation for companies. And with a state-of-the-art technological infrastructure, organizations will have the best resources to minimize the risks of a cyber-attack.

Relying on cloud computing makes it easier to adopt big data. This is because there are technological resources capable of supporting the operations of this solution.  

Unlock the potential of big data

Investment in big data is not just a trend, but a necessity for organizations looking to innovate and optimize their processes. By adopting a structured approach, companies can unlock perspectives, improve decision-making and, consequently, drive innovation.

However, achieving these results requires more than just technology, it requires a robust infrastructure that supports the flow and processing of this data in a secure and scalable way.

With ServiceFabric™, your company will be equipped to face the challenges of the digital age, making the most of the potential of Big Data and keeping up with market demands with the best global practices.

And for this to become a reality in your business, the recommendation is to read the article on ServiceFabric™ right now. By reading this article, you’ll understand how this Ascenty service can be the differentiator your organization needs.

The business world is changing rapidly with the advent of Artificial Intelligence (AI). But here’s the question: is your data infrastructure ready to keep up with this transformation?

In this article, we’ll explore why having a robust data infrastructure is crucial to supporting AI needs, and the risks of overlooking this reality.

As a leader in Data Centers and Connectivity in Latin America, Ascenty has been heavily investing not only in expanding its infrastructure, but in all aspects to ensure the best use of data for AI.

Stay with us if you want to prepare your business for the future with security and efficiency!

What is data infrastructure?

Data infrastructure is a broad concept that combines data architecture, software, hardware and environments that store, collect, process and connect information wherever it may be.

Before we talk about how to adapt it for Artificial Intelligence, it is essential to understand how critical this infrastructure is for the survival of any company — even those not yet investing in AI.

Without a data infrastructure, the business operates “in the dark” and at a disadvantage in the market. This is because it fails to utilize the information it has effectively, leading to poor decisions and delayed innovation.

Why should your data infrastructure for AI be robust?

In today’s world, data is a valuable asset. Every organization relies on it to operate and provide a better customer experience.

With the AI boom, we face an undeniable reality: we cannot evolve without data. The reason is quite simple: data fuels technology to function and advance.

Therefore, a robust data infrastructure is the foundation for handling large volumes of data. After all, from training complex models to running real-time AI solutions, an infrastructure is needed to make it all happen.

As you may already know, technology demands much more in terms of processing and storage. As a result, data storage within the company is becoming increasingly unsustainable.

That’s why many companies are investing in outsourced Data Centers. This decision provides greater scalability and high performance, especially for the future of Generative AI.

3 signs your company needs to improve its infrastructure for Artificial Intelligence

Failing to harness the potential of Artificial Intelligence is not a strategic decision. However, to leverage the technology it is essential to think about what lies behind it all.

Starting an AI project without a proper data infrastructure risks failure and can lead to much higher expenses than anticipated. And since we are talking about a significant financial investment, it is essential to be ready for this step.

Following the idea that you need to walk before you can run, here are 3 signs that you need to organize and improve your data infrastructure before moving forward. Check it out!

1.    Limited data storage space

AI is powered by data, so the success of your project will depend on the size and quality of your database.

If you store data in-house, you are likely facing a major challenge. After all, as Artificial Intelligence evolves, more data is generated, and your capacity for storage and processing must increase.

Colocation offers an attractive alternative, allowing for the quick and secure expansion of storage space. Plus, you pay for the resources you need and can move forward in a planned and sustainable manner.

 TO DIVE DEEPER: Discover the largest Data Center in Latin America!

2.    Data silos

Having data is one of the premises for AI processes, but it is important that this information is organized and accessible. Isolated or low-quality data can jeopardize your project.

At this point, data infrastructure needs to be designed to minimize silos. Databases should be interconnected, allowing information to flow in a simple, fast and efficient manner.

In practice, your data center cannot operate as an island. Connectivity is an essential element for the evolution of AI applications and systems.

3.    Outdated IT infrastructure

Did you know that hybrid multicloud is expected to grow 12x by 2027? This was the conclusion of a recent study conducted with IT leaders in Brazil, and it’s no coincidence.

The same survey showed that 90% of respondents are investing in a “cloud-smart” approach for their infrastructure strategy. This means leveraging the best of each environment (Data Center, cloud, edge) for their applications.

Hybrid IT and multicloud are becoming a de facto infrastructure standard. This shift is a direct consequence of AI, as over 80% of organizations say hybrid IT environments are better for managing applications and data.

If your infrastructure is still rigid, it’s time to consider modernization. This is already a priority for many managers, with 83% of companies planning to increase investments in hybrid IT specifically to support AI. 

Success with AI depends on real-time computing

Upon understanding the need to improve data architecture and infrastructure for AI, management is faced with new decisions. It’s time to identify what to invest in, what to internalize and which services and partners to hire.

These decisions are not merely technological. On the contrary, they impact the organization’s strategy, affecting its budget and its future in the era of Artificial Intelligence.

Without a doubt, this is a complex process that will require extensive study, planning and analysis. Changing, optimizing and, in many cases, creating a robust digital infrastructure involves joint discussions between various departments, leaders and experts.

However, this is an inevitable path. Success with AI requires computing power and an infrastructure capable of ensuring real-time storage, processing, learning and connectivity.

How can Ascenty support your AI projects?

Ascenty is a leader in Colocation solutions in Latin America, offering world-class Data Centers with scalable storage space in strategic locations in Brazil, Chile, Mexico and Colombia.

We specialize in data infrastructure and are thoroughly committed to supporting the market in this new phase. For several years, Ascenty has been investing in the modernization and expansion of Data Centers, ensuring not only storage space, but also maximum connectivity.

We are AI-ready and can help your company enhance its infrastructure to unlock the full potential of this technology. Here are some of our exclusive offerings:

Scalable and sustainable colocation

Ascenty Data Centers feature scalable storage space and operate with 100% clean energy. That is how we meet the increased demand brought by Artificial Intelligence without compromising the environment.

Our infrastructure includes power systems that ensure high operational availability, even during blackouts, offering 48 hours of autonomy.

High connectivity

Our infrastructure delivers low latency with direct connections to the major traffic exchange points and content, telecommunications and cloud providers in the market.

Ascenty’s connectivity ecosystem is one of the most advanced and comprehensive in the world. Additionally, it is the only one in Latin America connected to the ecosystem of Digital Realty — the largest Data Center company in the world.

Data security

Ascenty holds over 200 security certifications, offers 24/7 monitoring, and enforces a strict access control protocol to keep your data always protected.

Another important feature is our Customer Portal, where you can manage all the details of accessing the Data Center in a simplified manner.

Future-ready infrastructure

Ascenty is always preparing for new technologies, ensuring your business can continue to evolve with AI using modern, scalable and high-performance infrastructure.

Our infrastructure is already set up for liquid cooling, maintaining performance and sustainability in processing large volumes of data.

Furthermore, we are ready to handle high-density environments, meaning we have efficient data centers for receiving more data with above-average performance and optimal use of space and equipment.

Hybrid Data Centers

Ascenty also offers hybrid Data Centers, ready for the complex demands that arise with AI. Our infrastructures allow for both hardware and software for AI as well as cloud usage.

ServiceFabric™ 

ServiceFabric™ is Digital Realty’s orchestration and connectivity platform that redefines the concept of interconnection. With it, your company can manage everything in one place: cloud, infrastructure, applications, and data.

This solution supports the evolution of hybrid IT by eliminating connectivity barriers. For Artificial Intelligence, it is a powerful ally to accelerate the implementation and use of technology, ensuring full data availability.

Prepare your data infrastructure for AI with Ascenty!

The market is evolving and Artificial Intelligence cannot be ignored. More and more businesses are investing in technology, which has the potential to optimize processes and transform the daily routine of professionals, customers and companies.

If you’re considering taking the next step toward the future, you need a robust, flexible, and reliable data infrastructure. Ascenty is your partner on this journey and has the solutions and services you need.

Reach out to one of our experts. We want to understand your challenges and help you outline a modernization strategy that can elevate your results.Book your appointment now!

Although Green IT is no longer a new concept, there is still a lot of progress to be made in this area. That’s because we’re so used to talking about digital evolution that we don’t always consider its environmental impact.

Fortunately, things are changing and companies are more aware of the sustainable use of resources in the Information Technology sector. Best of all, this level of awareness is spreading across the market, from small to large organizations.

But achieving sustainable operations depends on a conscious effort. It requires thought and action, which is why we have prepared this essential content for every professional and company looking to make a difference.

Want to further explore the concept of Green IT, how it works and its importance in today’s corporate market? Stay with us!

What is Green IT?

Green IT is a set of actions, resources, and strategies focused on the conscious and environmentally responsible use of computers and IT resources. In other words, a movement to make Information Technology more sustainable.

“The term Green IT encompasses all information technologies that help reduce the impacts of human and business activities on the environment”

In a broader analysis, it includes the study, engineering, manufacturing, use, and proper disposal of devices to minimize their environmental impact.

With the rise of Artificial Intelligence, increased data volumes, and the advancement of 5G, Green IT is something we need to keep an eye on. After all, digital transformation consumes a lot of natural resources, from the raw materials needed for manufacturing to the energy used for operation – not to mention disposal issues.

What are the three areas of focus in Green IT?

Green IT is a broad concept focused on three key areas: energy efficiency, waste reduction, and environmental preservation. Whenever you hear this term, understand that it encompasses different focus areas, but with the same goal: sustainability.

These three pillars are better detailed below:

1.     Energy Efficiency

The Information Technology sector consumes a lot of energy, so one of the pillars of Green IT is to achieve better energy efficiency. In this case, it involves using more efficient hardware and software and optimizing infrastructure.

Initiatives like those from Ascenty, which invests in state-of-the-art equipment and in the use of renewable energy in Data Centers, are indispensable for the planet’s future.

2.     Waste reduction

Green IT also focuses on the excessive and improper disposal of waste generated by the technology sector. Have you ever stopped to think about it?

We are so accustomed to using and discarding electronic equipment that we don’t consider the amount of waste this generates. In business environments, this is even more concerning.

Ascenty’s Zero Landfill Program is worth noting here. The initiative aims to eliminate the improper disposal of waste generated in Data Centers, preserving soil and groundwater.

3.     Environmental preservation

Finally, the third point is environmental preservation, aiming to ensure a more sustainable technological and digital evolution. This is because moving forward with a lower environmental impact is indeed possible.

In general, organizations must prioritize decisions that don’t harm the environment and always consider ways to balance growth.

Why is it so important to think about Green Technology?

It’s simple: the carbon footprint of the digital age is growing every day. Studies indicate that carbon emissions associated with digital activities represent around 4% of total global emissions, and this figure is expected to grow 6% annually until 2025.

This translates to 2 gigatons of CO2 released into the atmosphere – the equivalent of 200,000 Eiffel Towers!

To neutralize all this carbon, we would need to cover 1/3 of the Earth with forests. These are alarming statistics, underscoring the importance of taking action today.

This emission comes from various sources, from the extraction and processing of raw materials for manufacturing IT equipment to transportation and energy consumption. In fact, it is essential to understand that there are two types of digital use:

• Local use: your own equipment, computers, and servers.
• Cloud use: resources that operate on remote servers.

We don’t often consider the consumption and environmental impact of cloud computing, especially since it’s out of sight. However, maintaining servers and data in the cloud requires Data Centers and extensive technological effort.

What are the challenges of implementing Green IT in companies?

Despite its importance, some obstacles have hindered the implementation of Green IT in companies. These are real challenges faced by businesses of all sizes.

Understanding this scenario can help you think of ways to overcome these issues and move toward sustainable digital evolution. Here are the challenges:

• Initial financial investment: investing in new technologies and green projects can be costly, which is why many organizations avoid replacing legacy systems and modernizing their infrastructure.
• Lack of a “green culture”: operating with a focus on preserving the environment requires a change in mindset and approach. Many managers remain resistant because they don’t understand the positive impacts of this decision.
• Lack of planning: some companies decide to start the Green IT project but struggle to define where to begin and eventually become paralyzed.

What are the advantages of adopting green IT in your company?

One of Green IT’s biggest benefits is that it not only protects the environment, but also positively impacts business and enhances customer experience – a complete cycle of advantages.

We are talking about economic, social, business and, of course, environmental benefits. To help you understand, here are some of the key benefits of this concept. Take a look:

It helps the environment

Green IT enables companies to contribute to environmental concerns in multiple ways, such as:

• Reducing water usage: Aerated faucets, efficient toilets, and external timing systems can significantly cut water usage. An already common solution are motion-sensing faucets that turn off automatically.
• Reducing paper usage: A paperless company is environmentally friendly, as it eliminates a major source of waste common to the workplace. It is something that reduces storage and disposal costs.
• Reducing energy consumption: Small changes, such as using LED lighting, can save a lot of money each month.

Improves the company’s image in the market

More and more consumers today are environmentally conscious and concerned. In fact, according to INC., 73% of millennials are willing to pay more for sustainable products and to do business with eco-friendly companies.

By promoting your company as green to the general public, you could see a notable increase in sales and leads.

Of course, this requires strategic marketing initiatives, but internal Green IT actions resonate with a good portion of customers, attracting their attention.

Boosts employee performance

Green IT can also impact employee and company productivity. For example: it’s much easier to find documents in the cloud than to search through physical files!

With Green IT, you are required to invest in digital solutions to solve problems and help with everyday corporate tasks. This includes not only cloud solutions, but also the use of mobile devices.

In fact, some organizations see productivity gains of up to 25% just by switching to a digital operating platform. This can lead to additional revenue and allow your company to develop new business models.

Another point is that Green IT can also be responsible for improving the quality of the work environment. This occurs by means of technological solutions that control air quality, temperature, and even the humidity.

Lowers company costs

Green IT allows you to cut down (or even eliminate) several operating costs. A good example is the implementation of energy-efficient equipment, which reduces the electricity bill.

In addition, it is possible to reduce spending on pens, clips, markers, and stationery by adopting cloud-based systems, software, and solutions. Think about it: how much does your company spend on printer ink, maintenance, and replacements? We bet that this amount is quite high!

By migrating to a digital operation supported by Green IT, it is possible to strategically reduce all these expenses.

Strengthens and improves organizational culture

Investing in Green IT shows employees that your company is committed to the future of the planet. In practice, this helps create an ethical and responsible culture, encouraging good practices across the team.

In a broader analysis, this may be an additional factor to ensure talent retention and engagement, particularly among younger generations who view sustainability as a non-negotiable value.

What are Green IT certifications?

With the growing awareness and need to shift to a Green IT model, the market itself created seals and certifications focused on sustainable issues.

Although not mandatory, they help show customers, investors, and society a brand’s commitment to environmental preservation. Discover the main ones!

ISO 14001

ISO 14001 is a globally recognized certification, extremely relevant in today’s market. Companies with this recognition have an efficient Environmental Management System, which follows rules and good practices essential for nature conservation.

It is important to note that the standard outlines strategies for identifying risks, opportunities, and prioritizing initiatives, providing a comprehensive document with valuable guidelines for achieving strong results.

ISO 5001

ISO 5001 is another globally recognized certification that establishes an Energy Management System. It focuses on energy consumption within companies of all sizes and segments, from industry to services.

Earning this certification demonstrates a company’s conscious energy consumption. In addition, it makes it clear that the brand is actively committed to reducing greenhouse gas (GHG) emissions.

Carbon Neutral Seal

The Carbon Neutral Seal is a certification aimed at identifying companies that succeed in neutralizing their CO2 emissions. This means that companies offset the environmental impacts of their operations.

It is undoubtedly a strong indicator of sustainable practices and a focus on preserving the planet. Remember that achieving zero emissions does not mean ceasing all greenhouse gas emissions, but rather adopting methods to rebalance the atmosphere, such as planting trees.

PROCEL

The PROCEL Seal is awarded to equipment and products with high energy efficiency. To receive this, they undergo rigorous laboratory testing to verify that they use energy economically and safely.

It is worth mentioning that this is one of the most well-known seals to the average consumer. Currently, appliances and even cars are tested and classified to guide and inform buyers.

How to transform IT into Green IT in your business?

Making your operation greener is a challenge, but the benefits outweigh the efforts. The question is: where to start?

As we said, many organizations don’t know how to transform their IT into Green IT. That’s why we’ve selected some strategies and tips to help you take the first steps and make a difference in the world. Check it out!

Invest in cloud solutions

Cloud Computing is one of your main allies in your Green IT journey. If you haven’t started migrating to the cloud yet, this is another reason to make the move.

With the cloud, you can digitize the operation – either partially or completely. That way, you can leverage third-party solutions (SaaS, PaaS, and IaaS) to maximize productivity while reducing costs and carbon emissions.

Additionally, depending on the provider you choose, you may benefit from unique resources and a whole connectivity ecosystem capable of improving your operation.

And how does this benefit the environment? In a practical way, it reduces hardware purchases and even enables remote work, avoiding unnecessary employee travel.

Educate your team

Training, qualifications, and guidance are necessary to help your team understand not just what Green IT is, but why applying its principles is essential.

This is a good practice that can be implemented quickly and yields good results. The truth is that we rarely discuss the subject in everyday corporate life, but every employee can play a part.

Encourage the conscious use of paper, disposable cups, the bathroom sink and artificial lighting. These small efforts add up to astonishing results.

Extend the lifespan of your IT equipment

One of the most strategic ways to join Green IT is to reduce the unnecessary purchases of new IT equipment by implementing different actions:

• Purchase high-quality equipment with a longer lifespan;
• Invest in predictive maintenance to avoid irreversible damage;
• Raise awareness among your team on equipment care.

Adopt alternative energy sources

What do you think about investing in alternative energy sources? Brazil is a country with great solar energy potential, for example, and companies need to make better use of this resource.

In addition to considerably lowering electricity bills, investing in sustainable energy sources ensures conscious economic development with minimal environmental impact.

Choose environmentally conscious partners

Finally, remember that Green IT is the result of an ecosystem of like-minded companies. Therefore, work with suppliers that are environmentally conscious and committed to Green IT.

One way to ensure this is by seeking certified companies that meet global evaluation standards. Ascenty, for example, holds several certifications, including ISO 14001 and Zero Carbon.

What are you doing for a green future?

Did this answer your questions about Green IT? Our goal with this content is to provide a comprehensive overview of the importance of engaging in sustainable practices.

This is a commitment Ascenty takes very seriously and we strive to encourage in the market and among our customers. Every company can make a difference. Join us on this journey!

Now that read this far, why not check out our ESG Report? Every year, Ascenty shares its initiatives and main results in efforts to promote a more just, ethical and environmentally balanced world.

Check it out here and get inspired!

Did you know that the largest Data Center in Latin America is in Brazil? That’s right! A Brazilian company is responsible for this digital infrastructure, which stands out for its size, resources and international certifications.

In this article, in addition to learning about this giant, we’ll show you a list of Ascenty’s Data Centers, which are among the largest in Latin America!

Join us and find out more!

What’s the largest Data Center in Latin America?

Ascenty’s Vinhedo Data Center is the largest data center in Latin America. Located 70 km from São Paulo, the campus spans 46,000 sqm, has 7,300 racks and 61 MW of power capacity.

Vinhedo is one of the leading players in the digital age. Its world-class infrastructure and high connectivity are vital to the operations of large Brazilian companies in various segments, including:

• Tech companies
• Banks and financial institutions
• Media and entertainment companies
• Universities and educational institutions

It is important to mention that the campus was built to meet current and future market demands. Thus, it has remained the largest Data Center in Latin America since 2019.

What makes up the largest Data Center in Latin America?

To be recognized as the largest Data Center in Latin America, you need more than physical size. This title involves a combination of:

• Advanced infrastructure
• Scalable capacity
• Exceptional connectivity
• Physical and digital security
• International certifications

Vinhedo meets all these requirements and is a model of infrastructure not only in Brazil and Latin America, but throughout the world. Find out more below.

Advanced infrastructure

Vinhedo has state-of-the-art infrastructure, including advanced chilled water-cooling technologies with air chillers, which keep everything running non-stop.

In addition to its strategic layout, which allows for the scalability of our clients’ data storage, the environment is automated and relies on the best technology currently available.

Finally, the campus also has robust and redundant energy management systems. The company’s own substation ensures high availability and the ability to keep operating even in the event of a 48-hour blackout.

Capacity and scalability

A Data Center needs to be ready to grow with demand. In this respect, Latin America’s largest data center is a true example.

In addition to the physical space and infrastructure in operation, the campus has the capacity to grow even further. This has attracted the trust of the country’s largest companies, which store their data securely and connected to racks and cages.

Vinhedo currently has 7,300 racks in operation!

Exceptional connectivity

Connectivity is another great advantage for the Vinhedo Data Center. Here, we have many features that ensure not only data storage, but the perfect interconnection for your information:

• Direct connection with IX Campinas and IX São Paulo
• Dedicated fiber-optic network
• Connection with submarine cables from Santos
• Direct connection with more than 30 market carriers
• Direct connection to the major cloud providers, including Oracle, Azure, Google Cloud, IBM Cloud and AWS
• Interconnection with customers, ISPs, partners and CDNs with colocation at Ascenty
• Access to the global Digital Realty ecosystem

World-class security and redundancy

Ascenty works hard to make sure your company never stops! After all, we know that even brief disruptions to the data flow can cause major problems. That’s why we offer Disaster Recovery solutions that protect your data and IT environment.

In addition, the Vinhedo campus has security protocols and differentials that are worth highlighting, such as:

• 24/7 monitoring
• Physical access with dual authentication — biometric and card
• CCTV with motion detection, recording and digital storage
• Professional monitoring team

Certifications and compliance

Recognized on the global data center scene, Ascenty is a trusted IT industry leader.

We are certified to the highest standards in the market; and of course that is also true of the largest Data Center in Latin America, with more than 15 certifications. Those certifications include:

• PCI DSS
• TÜV
• ISO 14001
• ISO 27001
• ISO 37001

Sustainability and environmental responsibility

Sustainability is a priority at Ascenty. That’s why our infrastructure is 100% Carbon Neutral, and we are committed to operating in a way that benefits both our clients and the planet.

In addition, we are 100% Renewable Energy and invest seriously in ESG practices. Since 2023, the company has been a member of the UN Global Compact in Brazil, and is the only Latin American data center company with this initiative.

The largest data centers in Latin America: discover some more outstanding infrastructures!

As we have seen, the Vinhedo campus is the largest in Latin America. However, Ascenty, as a leader in digital infrastructure and colocation, has other infrastructures that impress with their size and reliability.

We currently have more than 34 data centers in operation and/or under construction in Brazil, Chile, Mexico and Colombia. But we’ve selected three other giants for you to learn more about. Check them out:

Santiago Campus

Santiago is one of the most dynamic capitals in Latin America and has an economy based on foreign trade and sectors such as agriculture, industry and services.

The Data Center campus in Santiago has an extremely strategic location, as well as a robust world-class infrastructure. Check it out:

• 42 MW of power capacity
• 51,000 sqm of total area
• 4,100 racks

Mexico Campus

The city of Querétaro, in Mexico, was chosen by Ascenty to build another giant of the digital age, especially because of its logistical advantages.

In all, there are three Data Centers, two of which are already in operation and supporting the development of companies of all sizes and segments. They already impress with their robustness:

• 56 MW of power capacity
• 44,000 sqm of total area
• 6,100 racks

São Paulo Campus

São Paulo is the largest financial and corporate center in South America, as well as being a hub of technological excellence and a cradle for startups. São Paulo’s Data Centers meet this demand with efficiency and connectivity.

In total, there are 6 data centers, 4 of which are already in operation:

• 33 MW of total power
• 24,000 sqm
• 3,680 racks

Ascenty: where data meets and interconnects

As the largest provider of Data Center and Connectivity services in Latin America, Ascenty is a joint venture between Digital Realty, the world’s largest data center company, and Brookfield, a Canadian asset management company.

This position not only consolidates the brand on the world stage, but also gives Brazilian and Latin American customers direct access to a universe of opportunities.

The presence of the largest Data Center in Latin America in its network is just one of the differentials that prove its superiority. Ascenty has the trust and respect of its customers and numbers that speak for themselves:

• 5+ consecutive years in the NPS zone of excellence
• 100% infrastructure availability
• 5,000+ km of dedicated fiber optic network

So if you’re looking for a scalable, secure and interconnected Data Center to store your data, talk to our experts!

Anyone who works in IT knows that energy efficiency is an increasingly important issue. In a world that is discussing climate change so intensely, investing in this aspect can be decisive for the future of the business.

Because these are critical environments that cannot afford to shut down, it is essential to promote energy efficiency in data centers. After all, this investment will reduce operating costs and environmental impacts.

Therefore, industry professionals must be aware of what can be done to optimize data center operations. Check it out!

Energy efficiency in data centers: a trend for the coming years?

The trend for the next few years is an accelerated increase in digital data production and traffic. The point is that the development of new technologies means that energy demand is also growing in line with this movement. 

According to research by consulting firm IDC, the volume of digital data will increase from around 40 zettabytes in 2019 to 175 zpbs by 2025. 5G technology and products using artificial intelligence, for example, will have a huge impact on global data traffic. 

It is therefore clear that companies need to pay attention to this new demand. Factors such as investment in mechanical and electrical infrastructure, design and equipment, as well as optimizing management and processes, help to achieve gains in energy efficiency.

Projections about the future of data centers indicate that they will have to be built, for example, in places like the high seas. In this sense, capturing sea winds will be an important investment.  Another trend is the use of buoy systems that can transform the movement of waves into energy.

Why should your company care about an energy-efficient data center?

Data centers need to be energy efficient so that they don’t become trouble spots in terms of energy consumption. After all, this also entails major costs for the company — not to mention environmental damage.

In general, around 50% of the average power usage of a data center comes from air conditioning. Another large share of it is with critical IT loads, which reach 36%.

In this sense, another piece of data from the study highlights the need to invest in energy efficiency in data centers, since almost half of the electricity consumption related to a data center’s critical services is used for cooling.

These figures clearly show how the subject has the potential to reduce costs and optimize the operation of any company’s data centers. So let’s look at some practices for achieving these goals.

How can you achieve the much-desired energy efficiency in a data center?

To implement improvements in this regard, there are a few points that deserve attention and can be worked on. Here are some examples. 

Cooling systems

Good airflow management prevents overcooling and energy waste. In addition, prioritize the use of newer equipment, with more modern technologies, to improve energy consumption.

Performance indicators

Power Usage Effectiveness (PUE) is an index that measures energy efficiency and takes into account the energy expenditure of the entire Data Center and the energy consumption of IT devices. It is recommended that your score be close to 1.0.

Organization

The good layout of the racks allows for the creation of hot and cold air corridors, a dynamic that helps with cooling. Modular data centers are also a more economical option, as they use more compact cooling systems, such as close-coupled.

Management software

Invest in data center infrastructure management (DCIM) software, which collects and interprets information. They allow IT professionals to evaluate relevant data in real time to optimize the use of technological resources. 

What strategic actions can help?

In short, the future of the IT sector increasingly involves investments in green technologies. In this sense, the use of clean energies has proved fundamental to this industry. 

In short, the future of the IT sector increasingly involves investments in green technologies. In this sense, the use of clean energies has proved fundamental to this industry. 

The trend is for data centers to be built in places with lower temperatures and lower electricity costs. With this in mind, we have also listed three strategies to be adopted in the future to improve the functioning of data centers:

• Invest in server efficiency: always work with equipment that has greater processing capacity and lower energy consumption.
• Eliminate “idle power”: choose servers with the right configuration for your environment, avoiding idle computing resources.
• Precise redundancy: have a well-thought-out redundancy strategy, as this helps reduce data center energy consumption by up to 90%.
• Management and monitoring: management and monitoring are very important for continuously improving the energy efficiency of data centers.

Want to make it easier to get started? Nothing better than a standard that deals with this very issue.

What makes the ISO 50001 certificate different for the energy efficiency of data centers?

The ISO 50001 standard concerns the implementation of energy management systems. It establishes guidelines and practices that help reduce total consumption, costs, greenhouse gas emissions and other environmental impacts. 

In addition, this standard presents guidelines on security, performance and energy efficiency. Its international parameters relate to the supply, use and consumption of energy in industry, commerce and other institutions.

The tip is to rely on a partner who provides a powerful, reliable technological infrastructure that meets these standards. Ascenty, for example, is ISO 50001 certified and focuses on the efficient use of electricity in its systems. 

The company has more than 20 robust data centers that operate with high energy capacity. The technical teams, in turn, work continuously to monitor this infrastructure, ensuring the availability, accessibility, integrity and reliability of the network. 

Do you want a high level of performance and energy efficiency at your data centers? If so, contact an Ascenty specialist and see how this can become a reality for your IT!

Have you ever wondered how a WAN network works and why it is so important for modern businesses? Also, how can you modernize your remote network to meet the growing demands for security, performance, and flexibility?

In this article, we’ll unpack what this network is, explore its benefits and challenges, and provide a practical guide to modernizing your network infrastructure. We’ll cover everything from assessing business needs to implementing advanced technologies, ensuring your network is ready for the challenges of the future.

Ready to transform your network into a powerful tool for your company’s growth and innovation?

Read on!

• What is a WAN network?
• What are the advantages of a WAN network?
• Challenges of traditional WAN networks
• How can you modernize your company’s network?
• Optimize your WAN network for the future
• Get ready for the new era of connectivity

What is a WAN network?

The acronym WAN comes from Wide Area Network. Basically, a WAN network connects computers and local networks (the famous LANs, or “Local Area Networks”) that are great distances from each other. This connection is made through communication links, such as telephone lines, fiber optics, satellites or radio connections.

Let’s say your company has offices in multiple cities, or even different countries. For all these units to communicate efficiently, more is needed than what the regular Internet can offer. That’s where the WAN network comes in.

What are the advantages of a WAN network?

It is the backbone that connects all parts of a geographically distributed company, ensuring that all employees can work together seamlessly, regardless of where they are located.

Understanding that connectivity is vital for efficient collaboration and keeping businesses running smoothly, this network not only facilitates communication and data sharing, but also allows for the centralization of services and resources, such as servers and databases, in a single location, which can be more secure and efficient.

Let’s explore the main benefits they bring to day-to-day business:

• Branch connectivity: allows different branches of a company to connect, regardless of their geographic location. This means that an office in São Paulo can access and share information with another in New York quickly and securely.
• Reduced operating costs: by centralizing resources such as servers and databases, WAN networks help reduce operating costs. This eliminates the need to replicate infrastructure at each location, resulting in significant savings and more simplified IT management.
• Improved collaboration across distributed teams: distributed teams can collaborate more efficiently. Communication tools and collaborative platforms work better, allowing all employees to work together in real time, even when they are physically apart.

3 Challenges of Traditional WAN Networks

Despite being essential for connectivity, they face several significant challenges:

1.     Latency and performance

One of the main problems is latency, which is a delay in data transmission. When information needs to travel long distances, response times can be longer, affecting operational efficiency. This delay can be particularly problematic for applications that require real-time communication, such as video conferencing or online management systems.

2.     Security

Security is also a major concern. Traditional WAN networks can be vulnerable to cyberattacks, especially if they are not well protected. Ensuring that data travels securely between different locations requires implementing robust security measures, such as encryption and firewalls, which can be complex and costly.

3.     Management and maintenance

Another challenge is the management and maintenance of these networks. Keeping a WAN running at optimal levels requires constant monitoring, frequent updates, and a prepared IT team.

How can you modernize your company’s network?

Modernizing your network is a process that requires careful planning and consideration of some essential steps to ensure that the transition is smooth and secure.

• Business needs assessment: analyze your business needs, including data volume, application types, and security requirements. This analysis will identify weaknesses and areas for improvement.
• Choosing the right technology: choose the technology that best meets your needs, offering flexibility, better performance, and improved security compared to traditional WANs.
• Implementation and integration with existing infrastructure: finally, implement the new technology and integrate it with the current infrastructure. Plan the deployment to minimize disruption and involve the IT team to ensure correct configurations and maximum use of new features.

Optimize your WAN network for the future

To begin with, it’s crucial to continuously monitor the performance of your network. Use analysis tools to identify bottlenecks and adjust configurations as needed.

Additionally, keep your infrastructure up to date with the latest technologies and security patches to protect against cyber threats. Automating management processes can also save time and reduce human error, allowing your IT team to focus on more strategic tasks.

Having specialized partners can also make all the difference. Ascenty, for example, offers cutting-edge infrastructure and specialized technical support, helping your company maintain high levels of connectivity and security.

One of Ascenty’s competitive advantages is ServiceFabric™, an orchestration and connectivity platform that transforms the way companies manage their networks. It enables efficient integration of public and private clouds, facilitates the interconnection of different environments, and ensures data security.

Get ready for the new era of connectivity

Now that we understand the importance of WAN networks, it’s time to think about the future. Modernization is not just an option, but a necessity to remain competitive in today’s market.

Carefully assessing your company’s needs, choosing the most suitable technologies, and implementing these changes in an integrated manner are essential steps to ensure that your network is prepared for the future.

Maintaining constant and updated monitoring, automating processes, investing in security and relying on specialized partners are practices that will ensure the efficiency and protection of your IT infrastructure.

Want to delve even deeper into how to connect your networks efficiently and securely? Read our article about the future of integration and connectivity. It offers essential information that can transform your approach, maximizing the performance and scalability of your IT infrastructure.

Have you ever considered how drastically technology has evolved in recent years? Digital transformation is accelerating, propelled by emerging technologies that once seemed like science fiction.

These innovations are not only shaping the future, but also redefining the present across numerous industries. We are on the brink of a new era where adaptability and innovation are crucial for a business’s survival and success.

In times like these, it’s essential to understand the landscape to effectively integrate new resources into your operations. With this goal in mind, we’ve prepared this guide!

Gartner, a leading authority in research and consulting, has identified the 25 emerging technologies that will influence business decisions throughout this decade. We’ve analyzed these insights to bring you the key takeaways. Join us!

What are emerging technologies?

Emerging technologies are innovations that are still in the early stages of development and implementation, but have the potential to transform current practices across various sectors. These technologies can optimize processes and create new business models.

In essence, emerging technologies are key drivers of innovation, offering companies the opportunity to lead in digital evolution.

It’s important to note that the adoption of these technologies can vary by sector and region. This is because the process is influenced by economic, regulatory and social factors.

Nevertheless, the promise of increased efficiency, enhanced corporate security, and the ability to meet market demands provides strong incentives to incorporate them into your operations.

What are the 25 most promising emerging technologies according to Gartner?

As a leader in Data Centers and Connectivity in Latin America, Ascenty is at the forefront of technological innovation, providing the digital infrastructure necessary for evolution.

We have been tracking market trends for years and working closely with companies across sectors to ensure a secure and agile digital transformation. In recent years, we’ve witnessed rapid and profound changes.

Technologies once imagined have become a reality, and organizations that are adapting are staying ahead.

Gartner highlights the top emerging technologies of the decade, categorized into four topics: smart world, productivity revolution, privacy and transparency, and critical enablers. Here are the insights!

Emerging technologies for an intelligent world

This topic explores how our interactions with people, places, content, and things are evolving due to the merging of online and offline experiences. It also includes technologies that blend the digital and physical worlds in innovative and intelligent ways.

1.    AI avatars

AI avatars are virtual personas generated with Artificial Intelligence, designed to interact with users across various digital platforms. They leverage natural language processing, algorithms, and facial recognition technologies to engage effectively.

What’s remarkable about these avatars is their high level of realism and the ease with which they can be customized. They have applications beyond just entertainment, extending into marketing and everyday corporate environments as well.

2.    Digital twins

Digital twins are ultra-realistic virtual representations of a physical object, environment or system. Their primary purpose is to simulate real-world scenarios within a digital environment, which helps accelerate processes and reduce errors.

For instance: before building a bridge, you can create a digital twin of it. This allows engineers and architects to visualize the final result, refine details, identify potential structural issues, and address them before actual construction begins.

3.    Multimodal user interfaces

Multimodal user interfaces enable interaction with devices through multiple methods, such as voice commands, gestures, touch, and facial recognition. This technology enhances the accessibility and usability of applications.

Undoubtedly, this is one of the emerging technologies poised to expand significantly in the coming years. Developers are continually seeking features that streamline the user experience, making it more fluid and intuitive.

4.    Smart environments

Smart environments are spaces equipped with advanced technologies like Artificial Intelligence, IoT, and AIoT, designed to enhance interaction between people and systems, thereby improving the overall user experience.

These environments are becoming increasingly common and popular around the world. With digital evolution, emerging technologies are set to transform offices, homes, and even entire smart cities.

Curious about the most intelligent and connected cities in Brazil? According to the 2023 Connected Smart Cities Ranking, Florianópolis takes the top spot, followed by Curitiba, São Paulo, and Belo Horizonte.

5.    Spatial computing

Spatial computing is an emerging technology that merges the physical and digital worlds, enabling devices to recognize and respond to their surroundings. It has a wide range of applications, from interactive gaming to industrial use.

In essence, spatial computing allows computers and digital objects to interact with the real world. A notable example is virtual reality (VR) glasses, which are commonly used in online gaming and are increasingly being integrated into the daily routines of professionals like architects and engineers.

Productivity revolution

As we explore the emerging technologies identified by Gartner, we come to the “Productivity Revolution” category. The focus is placed the potential to significantly boost productivity in businesses and drive the digital economy of the future. Stay tuned for more insights!

6.    Compacting models

Model summarization is a technique designed to reduce the size of an Artificial Intelligence neural network, making it more feasible to deploy on smaller devices or in environments with limited processing capacity.

In essence, this resource will significantly enhance the adoption of Generative AI. It enables even small and medium-sized businesses to adapt the technology to their specific needs and operational realities.

7.    Autonomous unmanned aerial vehicles

Autonomous unmanned aerial vehicles are flying objects that operate with a high degree of automation. While they are often controlled remotely, they also utilize AI to perform various tasks independently.

Companies are already testing drones for delivering small packages, for instance. This accelerates logistics, reduces costs, and offers a novel experience for consumers.

8.    Generative AI

Generative AI is a branch of Artificial Intelligence that creates innovative content from existing data, revolutionizing fields such as design, marketing, and technology.  

Many experts consider it one of the most promising emerging technologies today. Its integration with other resources and technologies is yielding increasingly impressive results at an accelerated pace.

9.    Virtual assistants powered by Generative AI

Virtual assistants powered by Generative AI represent the next generation of virtual assistance. Their key advantage lies in leveraging advanced technology to provide more accurate and personalized responses, enhancing interactions between companies and customers.

10 . Synthetic data

Synthetic data is artificially generated data created using Generative AI to simulate real data for purposes such as comparisons and predictions.

A synthetic dataset retains the same mathematical properties as the real data it mimics, but with different information. This allows companies to conduct tests, develop new products, and perform machine learning studies.

Emerging technologies for privacy and transparency

This topic emphasizes the need to make ethical and strategic decisions in AI adoption by adhering to AI design principles that benefit both people and society. It focuses on ensuring data protection and operational transparency.

11.   Human-centered AI

Human-centered AI focuses on designing AI systems that maximize benefits for end users. This approach ensures that technology enhances and complements human abilities, improving efficiency without compromising privacy or autonomy.

12.   Behavioral analysis

Behavioral analysis involves tracking data to understand and predict human behavior within a system or environment. This technology is crucial for enhancing cybersecurity and personalizing user experiences.

13.   Responsible AI

Responsible AI, featured on Gartner’s list of emerging technologies, emphasizes the ethical development and implementation of AI. This approach focuses on using technology to create systems and machines that are fair, transparent, and auditable.

14.  Decentralized identity systems (DIS)

Decentralized identity systems (DIS) enable secure and private management of digital identities. They reduce reliance on centralized entities and give users greater control over their own data.

15.  Privacy-Enhancing Technologies

Privacy-enhancing technologies combine advanced features to safeguard personal data during analysis and decision-making. They ensure more ethical and transparent data processing while protecting confidential information from exposure.

Critical enablers

In this category, Gartner examines technologies that introduce new use cases and enhance existing experiences. Understanding these can guide your business in identifying where to invest for continued digital evolution. Explore these insights!

16.   Neuromorphic computing

Neuromorphic computing is inspired by the human brain and aims to create faster and more efficient computer systems. These systems excel at performing complex tasks such as pattern recognition and decision-making.

17.   Tokenization

Tokenization is an emerging technology that replaces sensitive information with non-sensitive values, crucial for secure transactions and data privacy.

Essentially, it transforms valuable data into a digital token. that can be used safely within systems and environments.

18.   Quantum processors

Quantum processors are cutting-edge components that leverage quantum mechanics to perform calculations significantly faster than traditional processors.

They are heralded as the next generation of processors, promising to make programs significantly faster and more powerful.

19.   Hyperscale edge computing

Hyperscale edge computing (HEC) is a hybrid cloud solution that distributes data processing capacity to locations where it is most needed. This approach reduces latency and boosts the efficiency of applications and services .

20.  Artificial Intelligence Chips

Artificial intelligence chips are CPUs equipped with a specialized processing unit for AI functions. This allows the device to execute processes internally, eliminating the need for external connections.

21.  Web3

Web3 encompasses a suite of technologies designed to create decentralized web applications. It emphasizes security, privacy, and interoperability among different services and users.

This technology is regarded as one of the most promising of the decade and is often referred to by experts as the next generation of the Internet. 

22.  Blockchain

Blockchain is a distributed ledger technology that enhances the security and transparency of digital transactions. It is crucial for the advancement of digital finance and smart contracts,

enabling secure data exchange and processing within corporate networks.

23.  Knowledge Graphs

Knowledge Graphs are data structures designed to integrate and share complex information, which is vital for enhancing search and recommendation systems.

24.  Mega LEO satellite constellations

Mega satellite constellations are networks of satellites positioned in low orbit to provide global high-speed internet coverage. They are crucial for expanding digital connectivity.

As the number of internet-connected devices grows, there is a rising demand for high-performance connections everywhere, including the most remote locations. Investing in LEO satellite constellations addresses this need, as their lower orbit reduces latency and improves connectivity.

25. Private 5G

Private 5G is an emerging technology that delivers high-speed, low-latency networks tailored for business applications. It ensures secure and customized communications to meet the specific needs of each organization.

Is your business ready for the digital evolution?

The rise of emerging technologies is reshaping the business landscape. To stay ahead in this dynamic environment, your company needs a robust and scalable digital infrastructure.

The modern, well-connected Ascenty Data Centers are crucial for supporting and optimizing these advanced technologies. With infrastructure designed to adapt to increasing demands while maintaining security and efficiency, organizations can turn their digital potential into tangible results.

To learn how advanced digital infrastructure can enhance your business, download our exclusive guide to submarine cables.

Our detailed guide explores the critical role of submarine cables in global infrastructure and shows how Ascenty can support your company’s success in the evolving digital world.

Generative AI is a revolutionary subfield of Artificial Intelligence capable of creating music, images, videos, and text. This dynamic technology is being applied across various industries for diverse purposes.

If your company has not yet begun to harness the potential of Artificial Intelligence, you risk losing your competitive edge. But let’s take a step back and discuss the infrastructure required to make all this possible.

To embrace the future, you need a digital infrastructure that meets the security, data storage, and scalability demands of AI. That’s what we’ll cover in this article. Join us!

What is Generative AI?

Generative AI is a type of Artificial Intelligence capable of learning and creating new content using simple natural language commands. It can generate text, images, videos, and audio, among other things.

One of the most well-known examples of Generative AI is ChatGPT, a powerful tool that operates in a chat model, responding in seconds to various questions and commands from users. Additionally, there are tools like DALL-E for generating images and WaveNet for creating audio.

A recent MIT study concluded that workers specialized in AI are 40% more productive than those who have not yet learned to use it in the corporate environment.

What is the difference between Generative AI and traditional AI?

The biggest differentiator of Generative AI is its ability to produce new content. Traditional Artificial Intelligence focuses on classifying, predicting, or responding based on known patterns.

Based on this, we can say that:

• Traditional AI: Focuses on analyzing and interpreting existing data for categorization, prediction, and automation. A good example is facial recognition systems;
  
  
• Generative AI: Creates new content by learning from large datasets. This capability opens up a wide range of possible applications.

The importance of Data Centers for the evolution of Generative AI

We can’t discuss AI without highlighting the critical role of Data Centers. After all, these infrastructures are essential for storing the data crucial for machine learning and technological advancement.

All the power of Generative AI comes from data, which is stored in Data Centers. Can you see how this is a direct and highly strategic connection?

Not having scalable storage space is like hitting the brakes. While technology has the potential to go much further, it needs space, data, and agility to process and innovate effectively.

It’s also worth mentioning that information security is a cornerstone of today’s landscape. With a reliable Data Center, companies can operate with peace of mind, complying with the GDPR and personal data protection laws.

The role of connectivity in optimizing Generative AI

Connectivity is another key factor in the evolution of Generative AI. The effectiveness of this technology depends on the speed and quality of data connections.

In other words, high-speed connectivity allows AI algorithms to process and analyze large volumes of data in real time. This is essential for continuous learning and improving the accuracy and relevance of results.

Furthermore, the democratization of technology relies on uniform connectivity quality, ensuring innovation reaches everyone. This enables companies worldwide to leverage automation and personalization.

Therefore, for companies looking to harness the capabilities of Generative AI, investing in advanced connectivity solutions is not just a technical necessity but a strategic decision that can define the success or failure of their digital initiatives.

Ascenty provides the best connectivity and data center solutions in Latin America! Discover our infrastructure!

How can you optimize your infrastructure for AI? Leverage Ascenty’s unique advantages

Ascenty is the largest Data Center company in Latin America, with units in Brazil, Chile, Mexico, and Colombia. As a joint venture with Digital Realty, it is part of a global ecosystem of more than 300 data centers worldwide.

Regardless of where your data is, Ascenty ensures maximum connectivity so that you can access it in no time. This provides direct connections to the cloud and content providers.

The strategic location of our infrastructure is an important factor, as it offers clients more options to store their data closer to processing sites.

The high level of security is another standout feature of Ascenty’s infrastructure. With numerous certifications, we invest in 24×7 monitoring and strict access control across all our units.

Tip: Discover the most dangerous types of cyber attacks that could impact your business!

Unlock the potential of Generative AI!

As we’ve seen, a robust, scalable, secure, and connected Data Center can help you unlock the immense potential of Generative AI for your company. Partnering with the right data center provider is crucial in this scenario.

Building and managing your own infrastructure requires significant time and investment. As storage space demands increase, this can become impractical and hinder your progress.

Rely on Ascenty’s data center and connectivity solutions to start innovating. Gain the environment and unique advantages that Artificial Intelligence requires to transform the future of your business.

Are you ready to revolutionize your company with Generative AI? Contact us today!

Do you know what a connectivity link is? Understanding this concept is essential for every company focused on digital evolution. After all, as the name suggests, we are dealing with one of the pillars of modern connectivity.

Think about it: can you imagine an organization evolving without the internet? It’s really hard to find a company that doesn’t depend on online processing of data and processes.

But, much more than just needing the internet, it is essential to have a fast and stable connection. And this is where the connectivity link stands out. Keep reading and get all your questions answered about this solution!

What is a connectivity link?

The connectivity link, also called a dedicated link, is an exclusive network for companies. In other words, it is a dedicated pathway on the internet for your business to send, receive, and process data.

To explain it further, every time a company accesses the internet, it is exchanging data with a provider. In a common connection, it competes for traffic space with other companies and users, which can slow down the connection. With a dedicated link, there is no one else on the same network!

Imagine a congested road, with several cars and trucks heading in the same direction. The connectivity link would be a free lane, where only your car could travel.

Connectivity link vs. broadband

While the connectivity link provides exclusivity in the internet connection, broadband is a shared link. In other words, it is a network used by multiple companies and users.

It is important to note that this does not mean it is of low quality. What happens is that some companies will need more speed and privacy to transmit their data.

5 benefits of having a connectivity link (dedicated link)

Now that you understand what a connectivity link is, it is important to understand how this solution can benefit your company. In short, there are many good reasons to have an exclusive network on the internet. Below, we list its 5 main advantages. Check it out!

1.      More secure internet connection

If you have a dedicated pathway to exchange and process your data, your information will be more secure. This is extremely important for companies in the financial sector and those dealing with confidential and strategic data.

2.      Faster and more stable data traffic

Since we are talking about a free path on the internet, data traffic is faster and more stable. In other words, your company no longer suffers from slow access to information and activity interruptions.

3.      Better customer experience

A logical consequence of the connectivity link is a better customer experience. After all, with faster and more stable Internet access, everyone can operate at an optimal level, making real-time decisions without productivity bottlenecks.

4.      Scalability

We cannot fail to highlight that the dedicated link is an ally of scalability. This is because the network can be expanded according to the company’s demands. This is an important differential for providers, who are no longer at the mercy of shared network availability to expand their operations.

5.      Greater bandwidth control

Within the company, it is normal for some sectors to need a more bandwidth. With the dedicated link, it is possible to control the network and allocate more traffic as needed and according to the ideal strategy. Thus, it is possible to ensure the total availability of essential areas and processes.

Who is the connectivity link intended for?

The connectivity link is a valuable solution for companies and internet providers. This is because it addresses some of the main demands of both parties: agility and security in data traffic.

Therefore, any company that realizes that data exchange is too slow, harming its operation and ability to meet customer demands, should consider it.

Likewise, internet providers that want to offer a differentiated experience to customers with this level of demand can offer the dedicated link as a strategic solution.

Applications of the connectivity link in the corporate world

You already know what a connectivity link is, but are unsure about how it can actually be useful in your routine? We have selected some examples that may help you understand:

• It is useful for ISPs, providing internet access;
• Ensures internet access on corporate networks;
• Ensures the rapid and secure traffic of large volumes of data;
• Improves the performance of corporate channels — intranet and extranet;
• It is an important complement for internet phone calls — PABX and VOIP systems;
• Ensures more stable video transmissions and live streams;
• It is advantageous in website hosting and cloud system use;
• It can be a differential for companies with e-commerce.

In short, we can say that a dedicated link is an ally for all businesses that use the internet daily. But the companies that seek this service most are:

• Internet Service Provider (ISP);
• Call centers;
• Banks.

Ascenty has the best solutions for ISPs

In a highly competitive scenario with demanding customers regarding internet quality and stability, it is necessary to deliver a high-performance service. But even large telecommunications companies can face service disruptions.

Ascenty works to be a reliable partner and has strategic solutions for these companies’ needs, such as the IP Link and Dark Fiber!

And if you are looking for a good internet provider, visit our Marketplace. There you will find the largest technology suppliers on the market!

Do you believe that technology and sustainability will define the future of the next generations? If we stop to analyze today’s world, it’s clear to see how these two elements are increasingly going hand in hand.

For some years now, Ascenty, Latin America’s leading data center and connectivity company, has prioritized sustainable development. With this, we were able to demonstrate that it is possible to offer high connectivity and excellent services without sacrificing our commitment to the environment.

That’s why, in addition to innovation, reliability and safety, we are also the standard bearer when it comes to sustainability. Here, we would like to invite you to learn more about our good practices that confirm the success of a sustainable and technological approach. Check it out!

Technology drives sustainability. The decision is yours!

Technology is a major driver of human development. In fact, it’s hard to imagine what our lives would be like without certain resources and tools.

In this sense, there is no doubt that technological innovations help us solve the most varied needs of society. So why not use them to promote sustainability?

In recent years, we have seen how much the digital transformation is driving economic development across the planet. Now, we need to refine our outlook and understand this process as a tool to protect the environment.

And that’s not a difficult task! Many companies are already investing in the responsible and sustainable use of natural resources; and they are doing so with the help of innovation and new technologies.

Here, you will find some examples and get inspired to join this journey. This is because a green future depends on the decision and dedication of each company, regardless of its segment or size.

Obviously, there are numerous actions to be implemented. From basic to advanced, do your part, within your means!

Sustainable Value Chain: change starts here!

A study by Ibope, in partnership with Yale University, concluded that 77% of Brazilians believe that protecting the environment is a pressing matter. In addition, 95% of the population say that global warming is visible and could harm current and future generations.

However, this trend is not exclusive to Brazil. In fact, we are witnessing a global movement that reinforces the need for brands to rethink their processes with a focus on implementing increasingly efficient and sustainable value chains.

In this sense, we need to be aware of several factors and carefully evaluate all the businesses with which our company interacts or has partnerships. After all, it is essential that all processes and activities comply with environmental guidelines, including:

• Logistics;
• Operations;
• Services;
• Sales;
• Marketing;
• Infrastructure.

Technology & Sustainability: 4 lessons from Ascenty that stand out in promoting a green and connected future

As a leader in Data Center and Connectivity infrastructure in Latin America, Ascenty could not fail to contribute to promoting a green and connected future. That’s why we take the issue seriously and have numerous sustainable initiatives in place.

Our mission is to take care of the data that drives the world, but we do so with all the care that the environment deserves. In this sense, we have selected some examples of how it is possible to reconcile technology and sustainability in an efficient and totally responsible way. Check it out!

1. Data centers running on 100% clean energy

Since 2020, all Ascenty data centers have been operating with 100% renewable energy, guaranteed by IREC (International Renewable Energy Certificate). It is worth noting that the use of renewable sources, such as water and solar energy, reduces greenhouse gas emissions and environmental impact.

In addition, all of Ascenty’s data centers are ISO 14001 certified, which establishes guidelines for excellence in environmental management systems.

2. 100% LED lighting at our data centers

Ascenty has adopted LED lighting in all its data centers, which contributes significantly to reducing energy consumption. This measure helps to improve the PUE (Power Usage Effectiveness) index — an international parameter of energy efficiency.

To give you an idea, the average PUE in Ascenty’s data centers in 2022 was 1.44, an excellent figure that demonstrates the company’s commitment to optimizing energy consumption.

In addition, the São Paulo Data Center has a photovoltaic energy plant capable of generating 14.6 MW per year. This energy is used for lighting and cooling, making the data center even more sustainable.

3. Carbon Neutral Seal

Reinforcing its commitment to neutralizing its carbon emissions, Ascenty has the Carbon Neutral seal. The company carries out strategic actions to measure, reduce and offset its emissions, helping to mitigate climate change.

Carbon neutrality is a source of pride, as it shows that our efforts are paying off. We are aware of the environmental impact of the technology sector as a whole, and we are doing our part.

4. Reusing water in data center cooling systems

Along with other initiatives, Ascenty has also adopted effective control of water use at its data centers, all to ensure conscious and responsible consumption of this important resource.

As an example, the chilled water plants of refrigeration systems operate in a closed circuit, which considerably reduces consumption without affecting the quality and effectiveness of the process.

You too can build a green future!

As we have seen, the union between technology and sustainability is the key to ensuring a greener and more connected future. In this context, the good practices discussed here prove that these two areas can go hand in hand.

Ascenty continues to move towards sustainable performance. Your business can (and should) take part in this movement too!

That’s why, in addition to implementing actions that reduce environmental impact, it’s important to team up with partners committed to the ESG agenda, guaranteeing a sustainable value chain.

Find out more about our practices and achievements towards a fairer, more sustainable and ethical future. Download Ascenty’s ESG Report now and get inspired to build a green future too!

A few years ago, the term Hybrid IT was touted as a trend. Today, it is a reality and part of the context of businesses of all sizes and segments. That’s why we need to talk about cloud connectivity.

Data is decentralized: some in the cloud, some local. In fact, it has already become clear that combining clouds with in-house servers is the most suitable strategy for most companies.

The next step is to optimize this entire infrastructure, right? Connectivity comes into play to make all this possible. Stay with us to find out more!

The current complexity of data storage

In today’s context, it’s hard to find a business that doesn’t depend on data to operate. They are everywhere, underpinning decisions in all sectors and ensuring the evolution of the market.

Such importance shows how valuable they are. And then comes the first challenge for modern companies: where to store this treasure?

Data storage needs to be carefully planned and executed. Whether in the cloud or on local servers, it is essential to ensure that information is protected and, of course, interconnected.

This scenario is complex, especially when we consider that Hybrid IT preaches the diversification of suppliers and models. Ensuring that everything connects isn’t simple — at least for those who don’t think about it from the outset.

Cloud connection: 5 reasons to invest in it

A cloud connection is nothing more than a private connection between your infrastructure and your public cloud provider. In general, this happens thanks to a cross-connection provided by a carrier-neutral data center.

But what is the importance of this direct interconnection with your data in the cloud? Let’s take a look!

1.    More security

With Hybrid IT, companies can benefit from a much broader and more diversified infrastructure. However, connecting to the cloud via the internet can be a risk, creating vulnerabilities and more chances of data breaches.

With the direct connection to the cloud, there is a reduction in network access points. This increases the security of data access and traffic.

Remember that your Colocation provider must invest in security for this benefit to really exist.

2.    Improved performance

As you know, the internet isn’t always the fastest channel for accessing the cloud. After all, speed depends on bandwidth and different servers, and can vary depending on the provider.

In the real-time era, low latency is an important metric. Proof of this is that many users stop using applications because of the system’s persistent slowness.

In this sense, it’s worth noting that a direct connection to the cloud is faster. In other words, you can access data in less time, delivering a much more pleasant experience to your end customer.

3. Fewer costs

If your company needs a private connection, the cost of the WAN can be a problem. Likewise, moving data is not a cheap process — it varies according to location, provider and other aspects.

With direct cloud connection, you can save resources without jeopardizing your connectivity needs.

In addition, it is possible to cut down on exit fees, as some providers offer reduced rates for those who use this option.

4. High reliability

As you know, the public internet is unpredictable and, in many cases, full of demand peaks, which causes an increase in latency and loss of performance.

A direct cloud connection is more reliable because it is made over a private network. This ensures high availability — an essential factor in some sectors, such as finance.

5. Easier to manage

Managing hybrid IT is not easy, is it? Despite the benefits, there is considerable complexity in managing multiple suppliers and identifying bottlenecks and errors in applications and networks.

However, with direct interconnection in the cloud, your company is no longer hostage to specific network providers for each cloud. After all, you have access to a diverse ecosystem that talks to each other.

In other words, we’re talking about more visibility, agility and efficiency. All this boosts business productivity and the end user experience.

Cloud connection: more agility and performance for your business

In today’s context of digital business and high demand for productivity, the use of diversified and customized solutions according to the needs of each company is real.

In this scenario, relying on a direct cloud connection solution is a strategic solution to the complexity of managing this environment.

If you want to ensure that your IT infrastructure is aligned with your business strategy, it’s worth looking into investing in a dedicated connection with cloud providers. Ascenty can help! Talk to our team now and ask any questions you may have!

Are you up for a new experience? Listen to this article!

When it comes to protecting financial transactions, every detail matters.

For IT leaders, ensuring that every operation occurs under a shield that guarantees maximum protection is not just a matter of efficiency, but a non-negotiable responsibility.

In our new article, we’ll explore some of Ascenty’s certifications that make it an indispensable partner for companies in the financial segment.

These certifications are guarantees that Ascenty, as the main player in the Data Center market in Brazil, is concerned with the integrity and security of its customers’ transactions.

Join us to discover how Ascenty achieves the security you seek for your transactions, sustaining the pillar of trust in an increasingly complex digital environment. Learn more!

Financial Transactions: why are certifications so important?

It’s no surprise: in online financial operations, each click can represent large sums. Therefore, security is the secret ingredient that differentiates a reliable service from an imminent risk.

In this sense, certifications do not work as mere “quality seals”, but guarantees that your data and technological infrastructure are secured from all types of complications.

Consider this: in 2021, according to data published by Jota, at least 69 Brazilian companies felt the consequences of digital dangers firsthand. They were victims of data breaches and ransom attacks.

An alarming number, but also a reminder of the financial sector’s vulnerability.

Thus, certifications are more than a necessity – they are the written assurance that whoever hosts your data is proactively working to protect transactions within your digital environment.

Check out an Ascenty success story in the financial sector:

PCI-DSS: the main certification related to financial transactions

PCI-DSS is the main security certification for card transactions. Created in 2006 from the collaboration between giants like Visa and MasterCard, it is not just another set of rules, but a declaration of commitment to security.

At its core, PCI-DSS mandates best practices such as installing firewalls, encrypting data, and constantly monitoring networks.

Its role is critical: to defend every credit and debit transaction against potential fraud and data theft.

Therefore, any data infrastructure capable of running transactions needs to ensure maximum protection of each operation – and this is what PCI-DSS does.

How does Ascenty meet PCI-DSS requirements?

For Ascenty, meeting PCI-DSS requirements means investing in both security and precision. Here’s how:

The journey to compliance begins with adherence to the certificate’s 12 requirements, structured around 6 key objectives:

1. Secure network;
2. Cardholder data protection;
3. Vulnerability management;
4. Access control;
5. Network monitoring;
6. Information security.

These items are not just a simple checklist, but are key components for orchestrating a robust technological infrastructure.

At Ascenty, from servers to applications and database managers, each component undergoes a rigorous security screening.

In addition, we align with the four certification levels, determined by the annual volume of card transactions.

With PCI-DSS, Ascenty meets the most stringent international security guidelines required in credit card processing, including securing the card data environment against unauthorized access.

• Learn about another successful Ascenty partnership in financial transactions!

TR3 TÜV Rheinland certification also plays a role in financial transactions

TÜV Rheinland’s TR3 certification attests that a Data Center meets international requirements that ensure the integrity, availability and security of financial operations.

In practice, TR3 TÜV transforms Data Centers into high-security data centers where each byte is handled with utmost seriousness.

By conquering it, the company attests to its compliance with the main specifications referring to:

• design;
• assembly;
• installation;
• operation;
• maintenance;
• sustainability;
• technical documentation;
• monitoring of the execution, integrated commissioning tests, and operational audits.

It is a recognition that particularly attests to the excellence of the physical infrastructure behind the Data Center where your business data is hosted.

For companies that deal with huge volumes of financial transactions, this certification is the ultimate symbol of reliability.

Learn about the TR3 TÜV Rheinland certification requirements that Ascenty must follow

This certification requires a specific set of infrastructures and rigorous practices, such as:

• implementation of a raised floor, essential to optimizing cable management and safety;
• a dual power distribution source – one active and one backup – equipped with generators, UPS and HVAC systems, all operating redundantly.

The latter ensures that even in the most adverse situations and in the face of the disaster risks, services remain operational.

The certification also requires dedicated and structured cabling, as well as multiple provider inputs, strengthening redundancy and resilience.

All this is monitored under the ANSI/TIA 942 Standard, which requires Ascenty to maintain a high standard in all aspects.

This includes everything from cooling and security processes to access control and fire detection.

All of these aspects are key to ensuring that Data Center operations are secure, efficient, and continuous.

How about listening to this article? Try it!

In times of digital transformation, being an internet service provider (ISP) requires overcoming major challenges to stand out. Although connectivity is essential in people’s lives, the market is quite competitive. That’s why solutions for internet providers are so valuable!

They help deliver quality services and meet growing market demands. In this article, we will provide an overview of the market and its challenges, showing how Ascenty helps your business.

Let’s get started!

The Brazilian Internet Service Provider Market: Major Challenges And Opportunities

The internet market is dynamic and highly dependent on connectivity. Thus, companies in the sector need to operate with a focus on the customer and overcome major challenges to gain their trust and loyalty.

Ascenty is a strategic partner in these businesses and is well aware of the obstacles faced. Let’s look at a few below!

High competitiveness

The need for better operational performance creates a highly competitive scenario. In this context, internet providers must invest in innovation to set themselves apart from the rest, since quality of service alone is no longer sufficient.

In the quest for competitive prices, fierce competition impacts megabyte prices in an unsustainable manner. After all, offering below-average prices or expanding packages at the same price compromises operational viability.

Still, it is crucial to remain aware of market movements. Regularly adjusting prices and keeping them aligned with inflation is essential to avoid a mismatch between costs and services. In practice, the suggestion is to consider the possibility of working with gradual adjustments.

Churn, default, and loyalty

Churn and default are critical challenges: out of every 100 new customers, 90 tend to come from other providers. Naturally, there is no guarantee of loyalty, as these are consumers willing to switch again if not quickly won over.

Reducing churn involves offering additional services, such as streaming and Wi-Fi access, consolidating your company’s position as a source of essential services. In addition, the use of scoring services and adaptations based on payment compliance also stand out as good strategies to address these challenges.

It’s also worth staying open to the inclusion of Value-Added Services (VAS), such as streaming and access to digital content. However, remember to avoid offering platforms with little consumer interest and seek mutually beneficial partnerships that contribute to loyalty.

Constant review is crucial to ensure that VAS add value for both providers and customers.

Quality: the major differentiator of an ISP

Overcoming challenges is not something achieved solely through service quality – but this is undeniably the fundamental first step.

According to IBGE data, connectivity is a daily requirement for 87.2% of the Brazilian population over 10 years of age. Therefore, the quality of the service offered by internet providers plays a crucial role.

Contrary to the notion that price alone is decisive, 93.4% of this audience uses the internet daily. In other words, a stable and fast connection is essential.

With this in mind, quality service not only solves technical problems but also establishes a relationship of trust with customers. Offering a reliable connection, combined with effective support, positions the ISP as a solid choice amid fierce competition.

If there is one crucial lesson to be learned, it is this: service quality and excellent customer service are factors that outweigh mere price considerations.

3 solutions for Ascenty internet providers

Ascenty is recognized for its robust catalog of cutting-edge services and solutions, making it a strategic partner for internet providers. Some of these solutions emerge as essential pillars to drive success in the dynamic connectivity market.

Learn more about each of them below:

AICX

The Ascenty Internet Connectivity Exchange (AICX) is a high-capacity platform, directly connected to major content providers. Designed to offer resilience, high availability, and business continuity, it provides ISPs and customers with a premium connection without relying on the internet.

In practice, the solution simplifies the integration of providers with a wide variety of content, offering direct and specific access with security and efficiency. AICX emerges as an economical and effective option, particularly for smaller players, offering redundancy without compromising quality.

IX.Br

IX.br, in turn, is a PIX PTT that offers direct and independent connection with the main providers. Present in São Paulo, Campinas and Fortaleza, it promotes increased speed, cost reduction and operational control.

Connectivity with the clouds

Ascenty also offers Cloud Connect, with private and efficient connections to the major cloud computing providers. With high speed, security and customization, the solution ensures optimal performance, cost reduction and continuous availability for the internet service providers’ services.

Ascenty and ISPs: a successful partnership for a future filled with opportunities

In the challenging journey of internet service providers, Ascenty stands out as a powerful ally. As you have seen, we offer a robust and innovative connectivity ecosystem to meet specific industry demands.

Furthermore, our collaboration goes beyond mere service provision. Our goal is to create lasting opportunities to promote mutual success between ISPs and end users.

With an unwavering commitment to quality, Ascenty elevates the experience of internet service providers by offering not only a reliable connection, but exceptional support.

Our focus on service excellence is reflected in our unique understanding of market needs. In other words, we deeply understand the challenges and know that results can only come with personalized and effective solutions.

Thus, Ascenty is able to stand out not only for its technologically advanced infrastructure, but also for its constant dedication to improvement. We understand that evolution is essential, and we invest in continuous process optimization to keep up with the constantly changing demands of the ISP sector.

Finally, keep in mind that Ascenty’s cutting-edge technology comes with a valuable human differential. Our specialized team not only solves technical challenges, but also proactively collaborates in building strategies for sustainable ISP growth.

Partnering with Ascenty isn’t just a logical choice, it’s a strategic decision for a future of unlimited opportunities. Together, we shape a path of lasting success in the challenging landscape of internet providers.

If you want to understand how your company can be taken to another level of innovation and quality, contact us! Our experts are available to answer your questions and show you how this can be done in the specific context of your business!

We’ve been hearing of digital transformation for a few years now. Many companies have achieved this goal, but as the world constantly changes, a new concept has emerged: digital evolution. 

As businesses strive to be more efficient, cut costs and gain a real competitive advantage, they need to invest in widespread transformation that is always ready for progress. 

Has your business entered this new era? In this content, we’d like to talk about the role of an interconnection platform in the corporate digital evolution journey. Stay with us and find out! 

But what do we mean by digital evolution? 

Digital evolution is the next stage of the digital transformation journey, based on proactive, self-learning management — far superior to advanced automation. 

This is the new focus of modern companies. This is because, far beyond the collaboration between IT (Information Technology) and OT (Operational Technology), they are both fully integrated. 

In this scenario, hybrid IT stands out and the digital infrastructure is evolving so that we can access data in real time. Remember that the infrastructure is now easily scalable and flexible, allowing businesses to optimize their results and processes at all times. 

How does an interconnection platform contribute to your digital evolution? 

To achieve digital evolution, organizations need a flexible and integrated digital infrastructure platform. This is because data will need to be stored and accessed quickly, regardless of where it is. 

With increasingly complex workloads, robust infrastructures are the pillar for running applications and processing the information that is essential for the business to thrive. 

It’s worth noting that the spread of Artificial Intelligence (AI) is setting the pace for this evolution. To extract the full potential of the technology, companies are looking for low latency, scalability and high performance.  

Now, to answer the question, how does an interconnection platform help you reach the level of digital evolution? Check it out! 

Supporting the demand for data, networks, partners and technologies 

Digital evolution depends on a unified ecosystem of data, networks, partners and technologies. The interconnection platform delivers all this, expanding your power of choice and giving you the flexibility to contract what your company needs. 

Fast and secure data traffic 

Your data needs to be in the right place at the right time, but this traffic needs to be highly secure. Acting as a unified environment, the interconnection platform is able to add these benefits and boost Data Driven management. 

Advanced connectivity for hybrid IT 

These days, enterprise infrastructures and data are scattered around the globe. The interconnection platform enables fast and secure connectivity between all data sources, including various clouds and physical environments. 

Partnerships with global suppliers 

The world is becoming more and more globalized and having the best partners can be a competitive advantage. That’s why being part of an integration ecosystem drives innovation and helps you expand your operations abroad.  

Sustainable infrastructure 

Sustainability is a watchword in the business world, especially when it comes to technology suppliers. When you interconnect with a platform of services and products, you can adapt to the scenario and comply with global rules. 

What role do data centers play in this digital evolution? 

A study by Fortune Business Insights revealed that the worldwide demand for advanced technologies together with the benefits of modern connectivity are some of the factors driving the data center market.  

According to the research, this market is expected to reach an impressive $142.31 billion by 2027. The study by Global Market Insights indicates that the data center industry is expected to grow by 12% a year until 2028. 

What is behind this growth? Without question, the use of digital services around the world. Consumers and companies are becoming increasingly digital and data centers are at the heart of this ecosystem. 

So, when we talk about digital evolution, it’s impossible not to think about the importance of data storage. Regardless of your niche or size, it is essential to store data in a secure and connected environment. 

In this sense, Ascenty’s data centers are 100% carrier neutral. In other words, there are no barriers to interconnection. You can choose the public cloud providers you want, and we guarantee secure and fast data traffic for your business. 

Another distinguishing feature of Ascenty’s network is the direct connection with the largest cloud providers on the market. So we have a robust ecosystem ready for your company’s current and future needs.  

ServiceFabric™: meet Digital Realty’s interconnection platform 

ServiceFabric™ is the interconnection platform that allows large enterprises to manage their global connectivity. In other words, it connects your business to the digital infrastructure it needs to thrive. 

We’re talking about an ecosystem that drives the digital economy. This is because it ensures full interconnection of data, services, clouds, environments and locations.  

The product is part of the portfolio of Digital Realty, the world’s largest data center company and Ascenty’s investor. This means that Ascenty customers have access to it all! 

The combination of Ascenty’s Colocation with Digital Realty’s platform is an important step in its digital evolution. Talk to our team now and ask any questions you may have! 

In the era of hybrid IT, connectivity and integration are watchwords. That’s why Ascenty is proud to introduce ServiceFabric™, Digital Realty’s orchestration platform that is revolutionizing day-to-day business, now available at Ascenty.  

Have you ever found it difficult to manage multiple IT services, data, environments and suppliers? Ensuring a unified digital infrastructure is a real challenge for most companies, but it doesn’t have to be that way. 

In an increasingly global and connected world, it makes all the difference to have access to everything you need in one place. Below, you’ll see how ServiceFabric™ makes this possible. 

What is ServiceFabric™? 

ServiceFabric™ is the orchestration platform that allows large enterprises to manage their global connectivity. In other words, the platform connects the business to the digital infrastructure that is necessary for business continuity. 

The solution’s great advantage is that it boosts the digital economy and makes the total interconnection of data, clouds environments and places a reality. All of that in a single interface. 

Who can ServiceFabric™ help? 

The Digital Realty Global Data Insights study found that 97% of companies with over $1 billion in revenue have more than 20 IT environments. In addition, 93% of organizations intend to expand these spaces in the coming years.  

We therefore have a scenario in which data is everywhere and is more strategic than ever for digital evolution. 

ServiceFabric™ has emerged as a facilitator of this journey. And it can be extremely valuable for different business profiles. Check it out! 

What are the benefits of using ServiceFabric™? 

With data at the center of business decisions, it is essential to have connectivity partners so that everything can be communicated quickly and easily. 

As you move towards data-driven management, especially with the evolution of Generative AI, having ServiceFabric™ at your side is a differentiator. After all, it will help you put together the ideal interconnection elements for your current and future technological needs.  

But that’s not all! Here are some more benefits of investing in this robust solution with Ascenty! 

Unified connectivity 

Connect to different services, wherever and whenever you want in a single environment. This is possible because ServiceFabric™ is a global platform, present in the infrastructure of the world’s largest data center companies.  

Innovate faster and stand out in the market 

With direct connections to cloud service providers, SaaS and partners around the world, your business can access the most innovative services and expand its market reach.  

Keep your data safe 

Enjoy the best that interconnection has to offer without exposing your data to risk. This is possible thanks to the indisputable security of segmented networks and private connections, which bypass the public internet. 

Use and pay as you go 

ServiceFabric™ is completely flexible. That means you can hire the connection capacity your business needs on demand, with fast and simple delivery. More connectivity and better value for money. 

No long-term commitments 

As the service is customized to your company’s needs, there are no long-term contracts. You can cancel, reduce or extend usage as you see fit. 

Connect to the world with Ascenty! 

Ascenty is a Digital Realty joint venture. This means that, in addition to the largest digital infrastructure in Latin America, we are part of the ecosystem of the world’s largest data center company. 

This position allows us to bring ServiceFabric™ exclusively to the Latin American market. But much more than that, Ascenty takes care of the entire integration process with the platform, with trading in local currency, free from exchange rate risk. 

Talk to one of our specialists now and be part of the future of connectivity! 

What happens when the largest data center company in Latin America joins forces with the largest data center company in the world? Ascenty and Digital Realty are two strong brands and are working hand in hand to drive the sector forward. 

With the digital transformation, businesses are looking for more and more interconnection. After all, data is everywhere and those who can access it quickly and securely have a great advantage in their hands. 

In this scenario, successful partnerships make all the difference. In Latin America, companies can count on the best of the local and global market through Ascenty’s solutions and services. Learn more! 

About Ascenty 

Established in 2010, Ascenty is the Latin American leader in Data Centers and Connectivity. A Digital Realty and Brookfield joint venture, the company has worldwide service capacity and a powerful connectivity ecosystem, with various connection possibilities. 

It currently has 34 data centers in operation and/or under construction in Brazil, Chile, Mexico and Colombia. All of them follow world-class standards, ensuring efficiency and security for client companies. 

In addition, Ascenty offers several competitive advantages that strengthen its quality and leading position in the market, such as: 

• 5,000+ km of dedicated fiber optic network; 

• 380,000+ sqm in total area; 

• Direct connection to the largest cloud service providers; 

• Service SLA and resolution SLA; 

• Only Data Center company that guarantees 100% infrastructure availability SLA under contract; 

• Support in Portuguese, English and Spanish; 

• Service team available 24/7, ready to act preventively, ensuring zero impact for your company; 

• NAP: strategic point of interconnection and connectivity; 

• 6 consecutive years in the zone of excellence in the NPS survey; 

• Commitment to ESG, with solutions designed with a focus on energy efficiency to lower consumption and costs; 

• Quality certifications such as TIER 3 and TR3. 

Meet Digital Realty 

Digital Realty is the world’s largest data center company and supports the data center, colocation and interconnection needs of more than 2,400 organizations. 

Its network is spread across strategic points on the planet, such as North America, Europe, Asia and Australia, helping to build a more unified market with fewer technological and data barriers.  

• 300+ data centers 

• 6 continents 

• 25+ countries 

• 50+ metros 

The brand’s robustness and worldwide credibility have earned it the trust of customers of all sizes.  

Ascenty also has partners from various industries, such as cloud services, information technology, communications, financial services, manufacturing, energy, health and consumer goods. 

Ascenty and Digital Realty: a partnership that redefines the data center market in Latin America 

With data at the core of business decisions, data centers are spreading and evolving. This is evidenced by the growth of Ascenty’s network in recent years, with new units opening to meet market needs. 

Companies are broadening their vision and understanding how essential data centers are to their business strategies, especially in a hybrid IT scenario — a concept that goes far beyond the hybrid cloud. 

In 2018, Ascenty became a Digital Realty join venture and this was the beginning of yet another transformation and evolution in the way it operates. We now have combined the quality and expertise of Latin America’s leading company with the universe of possibilities and opportunities of the world’s leading company. 

Having Digital Realty as an investor means boosting Ascenty’s innovation processes to deliver new services and digital ecosystems that help ensure positive business results and prepare our customers for the future. 

Your Data Center is now a connected community! 

A recent study published in DataCenterDynamics highlighted interesting data on what companies in Latin America should prioritize in 2024. Around here, IT spending is expected to grow by 11% — more than in mature markets such as the US. 

When we break down that growth by country, Brazil stands out: 

• Brazil: 12% 

• Latin America: 11% 

• Chile: 11% 

• Peru: 11% 

• Mexico: 10% 

• Colombia: 10% 

• Argentina: 7% 

But in practice, what do these figures say? That companies are investing in their infrastructures to continue growing, especially with the spread of Artificial Intelligence. 

And in this case, it’s not enough to have a robust, scalable and reliable Data Center. You need a data center that behaves like a truly connected community! 

By joining the Digital Realty ecosystem, Ascenty is bringing a new concept of digital infrastructure to Latin America. This is because our customers can now take advantage of opportunities to interconnect with partners, data and services from all over the world. 

This integration breaks down geographical barriers and drives companies’ digital evolution even further. Ascenty continues to reaffirm its commitment to taking care of the information that supports the world. 

Take advantage of the opportunity to be part of a worldwide ecosystem! 

Successful businesses stand out from their competition by always looking to the future. Ascenty is proud to be a partner of such companies and strives to contribute to their evolution. 

The strategic integration with Digital Realty was a decision that introduced a new way of accessing, storing, processing and integrating data to the Brazilian and Latin American markets. 

Your company can benefit from the advantages of this partnership. Talk to our experts now and find out about the opportunities available! 

The evolution of Digital Transformation drives the production and use of data in businesses of all sizes and segments. Therefore, more and more businesses are looking for a Data Center provider.

The point is that the market is full of these providers and choosing the ideal partner can be a major challenge. With that in mind, we have prepared this content to help you make a secure and advantageous decision.

Below, you can learn which aspects should not be ignored before signing an agreement and choosing your Data Center. Check it out!

What is the importance of Data Center providers?

Never before has so much data been produced as today, and according to the IDC, the world will have a total of 175 Zettabytes of data by 2025. This is a reflection of the digitalization of companies, the increase in internet searches, social networks and various other common activities in the Digital Age.

With so much information available, organizations have the opportunity to turn numbers into intelligence to grow and captivate their clients. But to get there, they need the support of Data Center providers.

These partners are responsible for the secure storage, availability and connectivity of information. Without them, your business fails to take advantage of this sea of valuable data and risks falling behind the competition.

Therefore, it goes without saying that a good provider can drive business growth. After all, it provides the necessary infrastructure to implement truly strategic management, with agility and cost savings.

Checklist for choosing a Data Center provider

The Data Center is the “brain” of the company. There, you will find state-of-the-art equipment to receive, store, process and distribute the information your business needs to grow.

From storage to data processing to obtaining value and answers, everything goes through its robust IT infrastructure. In such a competitive market, you can’t really ignore its role, can you?

It is important to note that data centers have evolved with technology. That is, the companies providing these services are betting on new features to provide more agility, security and quality to their services.

But the truth is that Data Centers are not all the same! You need to make the right choice to take advantage of the best the market has to offer. Here’s what to review before choosing a Data Center!

1. Infrastructure and scalability

Data Center providers need to have a strong infrastructure, capable of scaling with business growth and offering the necessary technological support throughout the transformation journey. After all, the desire and objective of every company is to grow.

A “brain” that cannot expand is more of a hindrance than a help. Therefore, it is important to research and select a provider with the best and largest infrastructure.

These characteristics will ensure scalability to operations, with right sized resources, considering both present and especially future demands.

2. Connectivity

A Data Center without connectivity is like an island. The provider you choose needs to understand and actively work to ensure that your data is always available and can be shared in real time, wherever you are.

With today’s highly dynamic and decentralized operations, data needs to flow from one point to another. Even more so, it must be available to a wide range of stakeholders, ensuring a fast and intelligent decision-making process.

In this context, latency is also an important point, since information must be delivered in the shortest possible time.

As you are well aware, critical processes (such as financial ones) cannot suffer from bottlenecks and slowdowns. Information needs to be updated and transmitted in real time, saving you from errors and misinterpretation.

3. Credibility

The credibility of the Data Center provider is an indication of its level of quality and reliability. A growing demand has led many companies to enter the data center market, but quantity is not synonymous with quality.

Therefore, before making any decision, your company needs to take a careful look at your partner’s background, seeking someone with more experience and greater credibility. Remember that your success will depend on the efficiency and commitment of this business.

The safest decision is to team up with serious companies that possess the know-how and broad market recognition to navigate the challenges of the Digital Age.

4. Client satisfaction level

Satisfied (or dissatisfied) clients cannot be ignored. This is one of the biggest indications that the company is serious, efficient, secure and committed to the development of its clients.

Therefore, before signing an agreement, look at how the Data Center provider handles its clients and their needs. Are there complaints? Failures? How can they impact your routine?

Remember that a good partner should be accessible and interconnected with the companies that hire them. In addition, it needs to be involved with the client’s projects, assisting and seeking new solutions to optimize their processes and results.

5. Quality of support and service

The quality and agility of support and service should also be evaluated. Have you ever considered the impact of not getting an answer when you need it most?

The offer of a consultative service and focus on the client are key benefits that make the difference in the daily routine of any company. Similarly, the use of automated tools that report failures in operations to the partner is very valuable.

This not only reduces response time, but assists everyone involved in optimizing the processes, making them more stable, secure and reliable.

6. Security

Finally, you should evaluate the level of security offered by the Data Center provider. This is a critical point of Digital Transformation, as many cyber threats can affect data privacy and business continuity.

In this context, the choice of a partner should be based on a careful analysis of the technological infrastructure of the data environment. Key aspects include the availability of protection tools, as well as the application of security policies and good practices focused on infrastructure and people.

Remember that good partners put security first because they know the financial and reputational damage that intrusions and data leaks can entail.

The ideal Data Center provider drives your business to grow!

The evaluation of Data Center providers is one of the most important steps for the success of a business in the Digital Age. The time invested with these analyses will represent a fluid, safe operation based on the strategic use of data.

By joining forces with specialized partners, your company is much more likely to grow efficiently, overcoming the different challenges that may arise.

In addition, this is a more economical and strategic way to gain access to cutting-edge resources and policies, which would be more difficult if acting on your own and without the help of Data Center providers.

Did you like this content? Make sure to check out our post on connectivity issues and learn more!

Data is at the center of corporate decisions, and this requires leaders to be knowledgeable about the types of Data Centers available. After all, the market is evolving and the infrastructure used must be able to meet the demands of the business.

In the past, file location determined where the work was to be done. Today, this reality has shifted and the existence of several teams operating remotely and at the same time makes it clear that data must always be available and accessible.

The good news is that the Data Center is no longer constrained to the perimeters of your company. More flexible, cost-effective, and highly efficient models already exist – for all sizes, demands, and types of business. Would you like to learn more? Just keep on reading!

The role of the Data Center in the evolution of companies

A Data Center is designed to handle a large volume of data. In an increasingly competitive and strategic market, it becomes clear how vital and decisive it is for business development.

Thanks to this structure, your business can operate efficiently and collaboratively, regardless of where employees are located. After all, fast and secure data traffic supports decision making and various digital capabilities that depend on this information.

Therefore, the Data Center is not only useful, it is an essential element in the daily routine of companies in the Digital Age, performing different functions, such as:

• Hosting software and applications, such as CRM and ERP;
• Leveraging Big Data, Machine Learning and Artificial Intelligence;
• Securing high-volume e-commerce transactions;
• Ensuring secure and efficient data storage;
• Running backup routines;
• Ensuring easy connectivity to the main carriers and internet exchanges in the market.

That said, it is no exaggeration to say that practically all sectors, in one way or another, depend on the resources provided by Data Centers.

Data Center architecture: what do you find there?

When we talk about the architecture of a Data Center, we focus on how this environment is organized and on the elements that comprise it. It is a curious subject, since many people are actually unaware of how it all works.

In practice, a Data Center gathers everything needed to store and process data with security, agility and high availability, such as:

• Physical servers;
• Hard drives;
• Network and connection equipment;
• Expert staff; and
• Complex power supply and cooling systems.

In addition to all this, companies have access to modern backup systems, which ensures that stored data is secure and readily available. After all, that is where valuable information for organizations is stored.

Therefore, the environment needs to be monitored 24/7. Because in the end, if it stops, so do the businesses.

This scenario shows that maintaining a Data Center infrastructure is not a simple task. And this is exactly the reason that many businesses are opting for decentralized models provided by specialized companies.

Learn about the 5 types of Data Centers and their characteristics

A survey conducted by Dell’Oro Group predicts that global Data Center spending will grow 10% over the next 5 years, totaling USD 350 billion. Given the exponential growth in demand, it is normal for new technologies to be implemented and others to be improved.

To make a smart investment, you need to know more about the different types of Data Centers available on the market. We have highlighted 5 of them for you here. Check it out!

1. Enterprise

The Enterprise model is one of the most common on the market. Its main characteristic is that the entire Data Center infrastructure is located within company premises, making it exclusive.

Although it involves high assembly and maintenance costs, several organizations opt for this format. This is because it allows greater control over security-related operations and processes.

2. Colocation

Colocation, unlike Enterprise, is based on decentralized management. In this format, the physical infrastructure is not inside the company, but in an external environment that is run by a provider.

Therefore, the business can contract space, hardware, bandwidth, and various Data Center solutions, according to its demand. This means that even without a large budget for your own infrastructure, you can enjoy all the advantages of having a data center.

You pay for what you use, and the vendor is responsible for keeping your data secure and accessible at all times. And the best part is: if the company grows, you just expand the storage space, simply and economically.

3. Internet

This type of data center is cloud-based and classified as virtual. This also means that there is no need to build your own infrastructure, since the information will be hosted and processed on a provider’s servers.

It is an interesting model, especially due to its flexibility and scalability. In addition, it democratizes access to computing resources remotely, as a service.

It is important to understand that the infrastructure is owned by the provider and will be shared with different companies. Thus, the information is accessed over the Internet.

4. Hyperscale

Hyperscale is a type of Data Center designed to serve large-scale operations. As such, it relies on a robust infrastructure, capable of supporting activities that demand large storage volumes and high processing power.

Because it is vital for important activities, the model needs to have reinforced mechanisms to ensure the continuity of operations. In other words, it has a state-of-the-art infrastructure with redundancy, backup, and complex communication and power supply networks.

5. Edge

Among the different types of Data Centers, the Edge model has become more and more common in the market. It is geared toward operations that demand faster communication between users and servers, solving the issue of latency.

The name itself explains how this model works. In this format, the Data Centers are smaller and more numerous in order to cover a larger area of territory and be as close as possible to the end users of the services.

It is worth noting that this is the format used by major streaming providers such as Netflix and YouTube. This is because it offers a more agile, low-latency connection, ideal for delivering media and services in real time.

Your Data Center is no longer constrained to the perimeter of your company!

As we have seen, the Data Center is no longer constrained to the perimeter of your company. Advances in technology and data storage are driving new models, ensuring more flexibility, security, and agility for business management.

In this context, businesses of all sizes can fully exploit the power of data and invest in the digitalization of their operations. There are Data Center types for all needs – and now you know a little about them.

To help you on this journey and in choosing the ideal model, we would like to suggest reading another post on our blog: Understand why your company should not maintain an Internal Data Center!

The Internet is an essential service in the corporate world. However, few people really know how its structure works. Unlike what many people imagine, the web is not a single network that works centrally, for example. The Internet is a set of networks that interconnect autonomously. Thus, one of the solutions used to make this connection is IXP/IX. 

From IXP to IX: the naming change 

Recently, the term Internet eXchange Point (IXP) has been replaced by IX (Internet Exchange). This change aimed to standardize the Brazilian nomenclature so that it would conform to international standards.

In Brazil, IX coordination is carried out by CGIbr, while the operation is carried out by technically qualified non-profit organizations, which establish the necessary requirements for architectures and management of interconnections.

IX: What is it?

In short, an Internet Exchange, or simply IX, is a physical location through which Internet infrastructure companies, such as Internet Service Providers (ISPs) and companies with AS (Autonomous System), connect with each other. 

IXs are at the “edge” of different networks and allow internet service providers to share traffic outside their own network, for example. 

That is, by having a presence inside IX, companies can shorten their path to traffic from other networks participating in this solution, thus reducing latency, improving data transfer times and potentially reducing operational costs.

How does an IX work?

As we saw earlier, the Internet works as an interconnection of several networks, with IX playing the role of connecting providers. That is, in addition to being located in a physical environment, it is an interesting resource to make interconnection more effective.

IX also works as a kind of HUB, in which internet service providers connect their environments. In the end, with it, all data traffic is carried out faster and with lower internet costs.

The more well-structured the IX, the greater the speed and amount of data transferred within the network. This is great for the efficiency of the connection of the devices connected to it.

On IX, the connection can range from a few Megabits per second to many Terabits per second. Regardless of size, the primary purpose of IX is to ensure that several network routers are connected quickly and efficiently.

Why is IX important? 

Providers that use the IX solution have numerous benefits, including cost savings, bandwidth savings and higher traffic speed, for example.

In addition to these advantages, providers have the opportunity to offer connections to other access providers, facilitating the connection of companies located far from the IX. Thus, IX works as an excellent resource to increase internet connection performance across the country, as well as increase the ROI of ISPs.

Please note that to be able to access IX, Internet providers need a company that offers a PIX (point of interconnection) Data Center, as is the case with Ascenty. Ascenty’s PIX has the advantage of optimizing the path through which data flows within the network.

PIX: Ascenty’s IX solution 

Ascenty’s PIX connection provides a direct link between the networks of major ISPs and AS companies, facilitating the exchange of information and traffic between them. The Ascenty connection to the IX delivers connectivity services with more than 4,500 km of its own optical fiber throughout the São Paulo Metropolitan Area and Fortaleza. 

This feature provides key competitive edges for your company, such as higher connection speed between providers and lower bandwidth use. This results in even faster access and much lower costs for the business. 

Are you interested in these benefits or do you want to learn more about IX? Contact us and talk to one of our consultants to learn how this solution can improve your traffic! We are ready to help you. 

At a time when the demand for quality connectivity is one of the main burdens in the market, and especially for the financial sector, understanding Network Interconnection can save the day of companies within the segment.

Financial institutions such as banks, brokerages and, more recently, fintechs. In addition to being part of a large and crucial ecosystem, providing services to society, they need to pay close attention to IT infrastructure issues.  After all, the services provided by these institutions are extremely delicate, requiring high security and data availability.

At the center of everything is the technological assets of this sector.

Today, customer experience is one of the pillars of Digital Transformation. Thus, the real challenges of the financial sector start to take shape. For companies in this area, in addition to dodging the widely known bureaucracy, the mission is to develop solutions and products in line with their new consumer.

Currently, consumers are connected 24 hours a day. That is, they can be active in banking applications at any time. that’s why his information needs to be available whenever the consumer wants it. This is the customer profile that causes concern for companies in the financial sector.

But… What is Network Interconnection and what does it have to do with all this? How can it be a solution for the connectivity of companies in the financial sector? That’s the question we intend to answer.

Keep reading to learn more!

What is Network Interconnection?

The exchange of information online is usually done by a complex decentralized and, for all intents and purposes, shared data network. That is, this type of communication is carried out indirectly.

For example, think of an online transaction: sending an image from computer A to computer B. In the conventional mode, the file does not necessarily travel a “straight line” between the two points.

In fact, it is broken down into several parts that follow different paths, often with a third point of exchange between the sender and receiver.

This process, combined with the geographical distance of these exchange points, makes this type of connection not ideal for companies seeking maximum performance.

Why? There are several reasons, but it can be said that the fact that it is decentralized increases latency, which directly impacts the speed of operations and harms customer experience.

As a result, the performance of your applications and systems suffers, as does the accessibility of customers, partners and suppliers to your data. Thus, without connection flexibility, you lose out when making quality deliveries to customers, as well as facilitating security breaches.

Network Interconnection is a strategy that seeks to fix all this, ensuring a private connectivity ecosystem that allows the exchange of information directly between companies, customers, partners and suppliers.

This solution works by providing a direct connection (physical over cable or virtual over a VLAN) between two (or more) IT environments hosted in a carrier neutral data center.

In this way, the user of one of the networks accesses data or services of the other without any trouble, facilitating operations and transactions.

How does network interconnection help the financial sector?

By understanding Network Interconnection, it is possible to see it applied in various market segments. This is true – it is no wonder that more and more companies are adopting this strategy.

However, in the case of the financial sector, it may be an action that is more than essential for business continuity.

More and more banks and financial institutions are improving their customer service. The goal is to be available at the physical branch – but also to take the branch services and place them on the palm of your hand.

That’s why these apps are so complete, true ecosystems that allow consumers to control every aspect of their financial life. 

However, this evolution, is the result of a whole chain of development. Today, more fintechs are teaming up with traditional financial institutions to create consumer-tailored services and solutions. With the operations area in the hands of these developers, the bank starts to focus on the consumer, which is a very positive point.

However, as innovations are added to this ecosystem of services, other players are added to the equation (fintechs, suppliers, partners), increasing competitiveness.

At the same time, consumer demand increases: more transactions are carried out every day, new requests are made.

That is, it creates a snowball effect of operations, data and information. And these examples are just the tip of the iceberg, as the financial sector moves much more data along its entire chain of operations.

With the latency of conventional connections, in addition to their inflexibility, this whole process could happen in a very long time.

With Network Interconnection being applied efficiently, this time can be much shorter.

A centralized environment of data exchange enables all third parties involved with the bank or financial institution to do so with maximum connective performance.

Understanding Network Interconnection also means understanding that its adoption makes all online processes safer and faster.

How can Ascenty help?

Okay, now you know what Network Interconnection is and how it can help the financial sector. What does Ascenty have to do with all this?

Ascenty has the best Network Interconnection solutions in the entire market. In fact, it is leader of the ISG quadrant of Colocation in Brazil.

With a robust data center infrastructure (the largest in Latin America) and carrier neutral, it can provide the interconnectivity your company has always dreamed of.

Its ecosystem of data centers and connectivity are spread across strategic points of the country and the continent, with a 4500 km fiber optic network and more than 100 Telecommunications operators and integrated providers.

To meet this market need, Ascenty offers the solution

In other words, an infrastructure capable of providing the best network interconnectivity between your company and your customers, suppliers and partners.

In addition, Ascenty provides extra services that can supplement your deliveries. An example is Cross Connect, as it connects your company with different service providers within the Data Center, bringing your business closer to the technological solution capable of transforming it. 

With this content, you have learned about Network Interconnection and how it can help the financial sector. Now, how about taking action and making this transformation happen? 

Contact Ascenty now and schedule your meeting!

Digital transformation has turned IT into a strategic sector for any company. In this context, nowadays, technological infrastructure is a source capable of generating value for the business. However, some precautions are essential in order to take full advantage of the virtual environment.

Data Center redundancy is a great example. Without it, instability and the risk of outage can compromise the company’s activities. With it, if a failure occurs in one of the components of the infrastructure, a second component will be available to take over the function until the processes are restored.

However, not everyone takes this into account when searching for a colocation partner to migrate their data — a mistake that can be costly (literally). With that in mind, we created this special content on redundancy to show you everything you need to know about redundancy. Check it out!

Types of redundancy

The IT infrastructure includes both physical (hardware) and digital (software) assets. A common mistake is to think of redundancy as something that corresponds to the second aspect of the system. So, to start off with a clear understanding, take a look at the types of redundancy your company can establish.

Redundancy in the electrical system

If a failure in the electrical supply directly affects the IT infrastructure, it is crucial to have redundancy in this supply. As the service is usually provided by a utility company – which limits the company’s means to predict failures -, the strategy is usually carried out with the use of two pieces of equipment.

The first is the uninterruptible power supply (UPS). The second is the traditional generator, which can be scaled exclusively for critical IT services.

Redundancy in the HVAC system

Temperature is also an essential factor in the operation of Data Centers, as a heat spike can affect or even interrupt the performance of certain pieces of equipment. Of course, all a/c units are also subject to failure. Therefore, it is important to have two systems, so that one is always available.

Data Redundancy

An environment hosted in a Data Center and without backup is simply unthinkable for a company whose operation depends on a digital environment. Redundancy protects not only against system instability, but also against possible power outages or other failures that corrupt or make the data unavailable.

Please note that this is also a fundamental measure for the organization’s cybersecurity. Remember the billion-dollar loss due to data hijackings through WannaCry ransomware in 2017, which affected several institutions (public and private) worldwide.

Network Redundancy

If data needs to be protected, this caution also applies to the channels to access such data. Whether it’s an internet connection or an internal network, all links need a second access route to prevent the Data Center from being isolated during a failure.

Some companies choose to hire services that offer a duplicated network, while others prefer to rely on two different providers.

Data Center redundancy levels

In addition to the different types of redundancy, it is also important to establish the most appropriate level for your infrastructure. In general, this depends on the characteristics of each company. Understand the difference between levels.

Level N

Level N is the most basic level. Data Center redundancy practically does not exist, as the infrastructure is always under ideal conditions. It’s easy to see how risky this is, but it’s a very common scenario among small businesses.

N+1 Redundancy

An N+1 redundancy Data Center has at least one extra equipment available. A good example is a server cooled by a single air conditioner, but with a second device to cover any failures.

N+2 Redundancy

As its name suggests, this level of redundancy has two spare pieces of equipment. The strategy of having a backup of the backup, for example, characterizes an N+2 Data Center.

Level 2N Redundancy

In the 2N model, the entire infrastructure is duplicated. That means two pieces of hardware, emergency power supply, a second access path, data backups, etc.

Level 2 (N+1) Redundancy

The highest level of redundancy is extra cautious with critical systems, which now have twice the amount of equipment and an extra module for each N.

For example: If you need to buy lunch for 2 kids, you buy each meal at two different restaurants, plus an extra meal at each location, as a precaution.

TIER classification and its relationship to Data Center redundancy

TIER classification is a certification of server performance and reliability. Developed over 25 years ago by Uptime, the system is used globally to demonstrate the efficiency of any institution’s Data Center.

As you can imagine, it takes redundancy levels into account. The classification levels are detailed below.

TIER I

The first level attests to the basic criteria of compliance with the TIER reference standards (NBR 5410, NBR 15247, NBR 11515, NBR 27002, among others). That means having air conditioning and electrical distribution subsystems, but not a redundancy strategy.

TIER II

A TIER II infrastructure is partially redundant. This is generally the case for small businesses that do not operate 24/7.

TIER III

In addition to the above requirements, a company classified as TIER III is fully redundant.

TIER IV

A TIER IV company meets TIER III requirements and has robust redundancy. Even if failures occur, its systems are able to keep running. This is the case for multinationals, which generally need to work uninterruptedly and with several platforms under continuous use.

How Ascenty Addresses the issue of Data Center redundancy

Ascenty offers a TIER III colocation service for companies looking for a high level of availability, security and accessibility for their infrastructure. No wonder we are talking about the largest Data Center company in Latin America.

According to the Uptime Institute, the availability level of Data Centers classified as TIER III is 99,982%, but Ascenty is not limited to this indicator and offers an even higher level of availability. This involves significant internal effort to put the best experts to work in robust and reliable infrastructure environments.

As you can see, Data Center redundancy is a strategic issue that cannot be ignored. Anyone looking to optimize the use of their IT resources to generate value should pay close attention to this issue. If you want to migrate your data and have maximum performance, take this into account when making your selection!

Would you like to know how this can be done in your specific IT environment? Contact us to schedule a meeting, and let those who understand the most about the subject answer all your questions!

What do you take into account when hiring a data center service for your business? If TIER Classification is at the top of your list, you can be sure it will be a great investment.

After all, interconnection between resources and digital environments is one of the requirements for companies seeking success. A robust and available data infrastructure which ensures information security and high performance is crucial.

However, the search for a data center provider that delivers that has to look beyond cost. The company must follow rigorous international standards, capable of validating and measuring its quality of service.

And this is exactly what TIER Classification provides, a label that lets your company know exactly what the provider can deliver. So, before investing in a data center, it’s essential to understand more about TIER Classification. This content covers everything on the topic. Ready to learn more?

TIER Classification: what is it?

TIER Classification is a type of certification that aims to validate the performance and reliability of data center infrastructures. It’s a system created more than 25 years ago and still being currently applied by the Uptime Institute.

The set of guidelines (ANSI/TIA/EIA-942) defines mechanical, electrical, architectural, and communication parameters for the optimal performance of data centers.

The TIER classification is independent of size, and rates aspects such as availability and performance to help companies direct their investments. Thus, once you know the TIER classification of providers, you can have a quick idea of what they can deliver — that is, whether or not they are able to meet your demands.

It’s worth mentioning that “tier” is a word with English origins, meaning “layer” or “level.” Thus, the TIER Classification has different levels of certification: TIER I, TIER II, TIER III, and TIER IV.

Uptime Institute lists some of the most critical points to be assessed:

Performance based: the project must meet the requirements of availability, redundancy, and fault tolerance.

Technology Neutral: the TIER Classification does not require or rely upon standard technologies, remaining open to innovation.

Supplier independence: there is no relationship or dependency between the institute and suppliers.

Flexible: the company is free to comply with local guidelines.

Life cycle: certification seeks to validate all data center requirements.

Certification: certification is independent, provided by expert engineers.

Naturally, the higher the TIER, the more robust the data center infrastructure.

How the TIER classification system works

Only the Uptime Institute can be consulted for a TIER Classification, and it is the only institution authorized to issue certificates. Therefore, there are very strict controls in place, based on international guidelines and standards.

There is no specific regulatory standard applicable to TIER Classification in Brazil, but the system is used together with some other regulations (such as NBR 5410, NBR 15247, NBR 27002, and NBR 11515).

TIER I

TIER I is the simplest of the Classification levels.

Here, the company is certified to operate servers that follow basic compliance criteria, with no redundant components. It has an air conditioning system, as well as electrical distribution subsystems.

At TIER I, the infrastructure has availability to process about 99.671% of applications. It faces up to 28.8 hours of downtime per year. In addition, it must be completely shut down annually once a year for preventive and corrective maintenance.

TIER II

TIER II automatically meets the above requirements.

It’s worth mentioning that this is a certificate that validates the presence of a partially redundant infrastructure. It’s more aimed at small businesses, whose infrastructure does not work beyond business hours — and does not need online support.

At TIER II, the annual availability is about 99.749%. Thus, there can be up to 22 hours of downtime each year.

TIER III

In addition to fulfilling all the requirements of the levels above, TIER III is totally redundant.

It’s the ideal choice for modern companies that operate at all times and need constant support for their technological tools and automation solutions. Tolerated downtime is only 1.6 hours each year, because its availability must be at 99.98%.

One detail is that TIER III infrastructures cannot be located beyond a 1-mile radius from airports.

TIER IV

TIER IV is the last classification (which also meets all previous requirements). Its main characteristic is robustness: it continues to operate even if its system or one of its elements fail.

In addition to redundancy, there must be several electrical systems and subsystems operating simultaneously. It’s fitting for multinational companies, with operations that require uninterrupted care.

An example of organizations that would be interested in this Tier are the large credit card operators.

Its availability must be 99.999%, and tolerated downtime is only 26 minutes each year.

Ascenty Data Centers: Tier III classification at your disposal

Throughout Latin America, not only in Brazil, companies are increasingly looking for reliable providers. In order to make sure that your data center investment will pay off, you need robust technology to ensure availability and quality.

That is why Ascenty has worked hard to earn its TIER III classification. That’s right: the infrastructure of Latin America’s largest data center company also meets the leading quality requirements.

According to the Uptime Institute, Ascenty offers 99.982% availability at its data centers.

However, internally, the company guarantees 100% for infrastructure. There are multiple and independent distribution paths to the IT equipment.

In addition, the IT equipment is dual-fed, compatible with the site topology. The construction quality of Ascenty’s data centers is impressive, as the company aims to stand out from its competitors.

The goal is to offer cutting-edge solutions, ensuring high levels of connectivity and interconnection. As a result, your business will grow supported by high-quality resources, tools and infrastructure.

Why not find out how Ascenty can help your company to establish the best data and connection infrastructure? Talk to one of our experts!

Nowadays, protecting data is a must for any company. A necessity that becomes greater every day. In some areas such as the financial sector, this is even more relevant. After all, the data and information are sensitive and extremely important. To ensure this high level of protection is why PCI DSS Certification exists.

Are you familiar with this certification?

For the financial sector, it’s essential on several levels: it involves and aligns all those involved in the transit of banking data. In other words, every company that acts as an intermediary between consumers and their purchases, whether in person or online.

Today, the PCI DSS Certification is uniquely important around the world. How about understanding more about it, its requirements, and its importance? Keep reading!

PCI DSS Certification: what is it?

The PCI DSS (Payment Card Industry – Data Security Standard) Certification is an industry standard for securing credit card use. Thus, PCI DSS Certification is nothing more than an international guideline which aims to establish good practices and standardized rules for card transactions.

It’s a security standard that must be followed and submitted to audits from time to time. The PDI CSS Certification is applicable in both in person and digital payment situations.

This certification was developed by the Payment Card Industry Security Standards Council, a kind of association of giant operators (such as Mastercard, Visa, American Express, and other companies).

The aim is to assess security conditions and establish a minimally safe ground for your cards (and therefore your clients’ data) to be used.

What are the requirements for a company to obtain the PCI DSS certification?

The PCI DSS Certification has some predefined requirements to establish the Payment Card Industry Data Security Standard. There are 12 requirements, divided into 6 objectives. Check the table:

These requirements are applicable on a very broad scale within the financial industry. Thus, all companies involved in the processing of credit card data must follow these standards.

Want to know in which sectors these companies work? Take a look:

• Servers;
• Applications;
• Network components;
• Database managers.

The latter are included because they can be involved in the process of transmitting, processing or storing a credit card number during business transactions. Therefore, for the correct credit card number processing to happen, these requirements must be followed!

The importance of having a PCI DSS certified partner

For e-commerce platforms, identifying a PCI DSS Certification is the first step towards looking for a good payment processor. This set of requirements constitutes a basic (and expected) layer of security that all commerce and stores rely on. It’s the minimum to ensure safe sales and tranquility for consumers.

If your company works in the financial sector, in any of the layers involved in such process, having PCI DSS certified partners is a great guarantee. However, the certification being popular doesn’t mean it’s always followed. And this can lead to a series of problems and suspicions.

In fact, Verizon’s “2020 Payment Security Report” study collected some alarming data. About only 27.8% of companies were able to maintain compliance with PCI DSS Certification guidelines in 2020. That’s a drop of 8.8% when compared to 2019.

In other words, a clear sign that many companies have yet to align themselves with current required security guidelines. This may express that, among other things, these companies are not following other guidelines, such as LGPD itself.

However, your company knows: with partners who are not committed to the safety of your data, it’s hard to grow and expand. So, when it comes to choosing a company, look for a PCI DSS Certified partner!

Ascenty, the largest data center company in Latin America, is PCI DSS certified!

With its wide infrastructure, it serves the big players of the financial market. The demand level is high and the need for security when each transaction is performed is extremely high. That is why the company invests in shielding, so that its clients can operate peacefully.

Want to know more about how Ascenty can help your company stand out and grow — with maximum security? Talk to one of our experts!

This is an undisputed truth: cloud  computing has taken the market by storm. Its benefits are, besides offering financial relief to companies, a way to boost their business performance. More security and agility in the digital world. However, some providers may deviate from this path and offer a service that the client, i.e. your company, cannot escape — Cloud Vendor Lock In.

Therefore, it’s important that organizations study and prepare to avoid being trapped in a contract.

At times when flexibility – something that Multicloud offers – is key to being competitive, it’s essential that your company understands everything about the subject, avoiding possible great losses in the case of a service migration.

In this content, we will explore a bit more about Cloud Vendor Lock In, its drawbacks, how to avoid it, and also an incredible tip on how to take advantage of an entire cloud infrastructure without the risk of a Cloud Vendor Lock In.

Learn more ahead!

Cloud Vendor Lock In: what is it?

Today, the SaaS (Software as a Service) market is huge. According to a Gartner study, this segment alone is expected to be worth more than US$151 billion by 2022. As Sid Nag, VP of Research at Gartner, states in the study, “at this point, adopting cloud computing is par for the course.”

That means that if any company is not already on the cloud, it must be in a hurry to migrate to it.

The problem is that, in some cases, the promise of freedom and flexibility for your company to grow in a scalable and organic manner is not fulfilled. And so, some providers started to “lock” their clients into contractual clauses and development requirements that prevented them from migrating to another server.

Imagine the following scenario:

Company A hired SaaS from Provider X. Upon reaching a certain period of its journey, Company A identified the need to migrate its operation (or part of it) to Provider Y, which better fits its demands.

However, due to contractual impediments — which make this operation expensive and technically complex — Company A is helpless and unable to migrate its workload.

That is Cloud Vendor Lock In.

Besides SaaS, it can occur when contracting PaaS (Platform as a Service), in which the client develops its own applications — and that can represent another impediment for migration.

For these providers, Cloud Vendor Lock In can be justified as a way to retain clients in their solution environment. However, the practice does not take into account the clients’ own need to make their operations more flexible and improve deliveries. Sometimes, a provider’s capacity does not meet the client’s needs.

Therefore, once a provider has implemented the Cloud Vendor Lock In, performing necessary migrations becomes very costly for the client.

Besides the financial impact, these restrictions also hinder future migrations and integration of applications — due to the development characteristics of each PaaS.

How to avoid Cloud Vendor Lock In 

So, how can this problem be solved? The good news is that Cloud Vendor Lock In is not an industry standard. It can be avoided, even if it requires some commitment to studying certain issues.

To make it easier, we have listed some key considerations. Ready to escape Cloud Vendor Lock In? Check below:

Escape Cloud Vendor Lock In at all costs

Sounds obvious, right? Nevertheless, it’s the first step of the journey.

Check your provider’s flexibility: can you move your app to other clouds, or migrate the service from another provider, if necessary? If not, does the provider set conditions under which this is possible (such as faults)?

Also, if you need to build apps that require complex customization, make sure you have a backup plan. Even better, if you can afford it, is to have an alternative cloud to run your code as a backup.

Get to know the different PaaS

One alternative is to split the risk. That is, use resources from multiple PaaS providers.

If they are not dependent on a single cloud to deliver their applications and businesses, you can set out to explore the options of the PaaS you control.

This requires some genuine interest, so ask your providers questions and try to understand how the PaaS runs and how your risk management is set up (especially in the case of a large centralizing cloud).

Ask questions about redundancy and the system architecture

Try to fully understand your software architecture and system redundancy with the help of your cloud provider. This comprehension will give you more autonomy when negotiating with the provider.

A good look at the architecture diagrams of the cloud environment can provide in-depth information about system reliability — and whether or not it’s possible to escape Cloud Vendor Lock In.

Ascenty ACCX: a powerful ally against Cloud Vendor Lock In

Ascenty’s ACCX, part of Cloud Connect, is a turnkey solution for companies searching for this exact flexibility between service providers and cloud platforms.

Ascenty Cloud Connectivity Exchange is a solution that integrates different distributed data environments in several public clouds (AWS, Oracle Cloud, Microsoft Azure, Google Cloud and IBM Cloud) to a single platform, integrated with your data network (IP/MPLS).

It’s an ecosystem that integrates the environment of multiple layer-3 public clouds into your infrastructure.

This way, you have full integration potential of IaaS, PaaS, and SaaS solutions. With ACCX, clients reallocate their workload to the public cloud that best meets their demand according to their strategy, besides creating an easier network integration with their private structure.

The platform enables interconnection between Cloud Providers, guaranteeing simplified migration or simply ensuring that through low latency interconnection there can be interdependencies between applications and clouds, so you have gains in time, in availability and can take advantage of full interoperability of different public clouds at a fair price.

Cloud Vendor Lock In can be an issue for your company. Therefore, it’s ideal to choose a partnership that eliminates these risks, enabling the free use of the cloud resources that your business requires.

So, talk to Ascenty and understand how ACCX can serve your organization today!

Remote work, which seemed distant to some companies before the Covid-19 pandemic, is now part of the daily life of many. What was supposed to be an emergency solution will likely have a lasting impact on how people work.

This is what a study by professor André Miceli, ofFundação Getúlio Vargas (FGV), points out, concluding that the format should grow about 30% when activities return to normal. In this scenario, in which online operations are increasingly present, one of the actions that should be prioritized is the cybersecurity of systems and applications.

To have an idea of the current dimension of cybercrimes, data from Fortinet Threat Intelligence Latin America show that, in the month of March alone, when the coronavirus pandemic led to social isolation mandates, there were approximately 600 new phishing campaigns per day in most countries.

The attacks occur through malicious links, which lead the user to provide personal data on fake pages or download files through illegal software. The goal is to control devices and steal information.

This situation is aggravated by professionals working remotely using their home networks. But that’s not where the problems end. There are several other types of virtual attacks that can compromise operations and cause millions in losses for companies. Therefore, it’s essential to protect yourself.

Cybersecurity: 9 valuable tips for enterprise information security

As mentioned above, organizations can suffer from numerous cyber attacks that are facilitated by remote work, such as spyware, ransomware, hijack, and DDoS. Thinking of helping to ensure the security of their data and applications, we have compiled a list of 9 things you should do to promote cybersecurity both now and in the future :

1. Creating policies and raising employee awareness

The first steps to guarantee that information security measures are successful are to establish clear policies and make employees aware of the importance of following them. In addition, you need to continuously train the teams about the threats that can hinder processes and what precautions to take to protect themselves from each of them, as well as to clearly and directly show how harmful cyber threats can be for employees and company.

2. Investing in cryptography

Cryptography solutions for e-mails and files can significantly help with cybersecurity. The benefit is that their implementation is simplified and does not depend on high investments by companies. For those who don’t know, the practice refers to building and analyzing protocols that prevent malicious users from reading private messages.

3. Installing a VPN

Installing a Virtual Private Network (VPN) which, as the name implies, creates communication networks between computers and devices with restricted access, is also a good strategy for protecting data during remote work. To do that, you can use the infrastructure that already exists in operating systems or open solutions.

4. Using authentication solutions

The two-factor or two-step authentication consists of the user entering a password, followed by a code provided through SMS, tokens, or other resources. Because the codes change constantly, cybercriminals cannot gain access to systems and data.

5. Installing good antivirus software

While working from home, many employees use their own computer and other devices to work. Therefore, they should be encouraged to install antivirus software as well as monitor antivirus updates and new subscriptions to ensure that their systems are operating properly.

Although these systems do not guarantee absolute protection against cybercrime, they already prevent a good deal of attacks, and may even notify you of the presence of suspicious activities such as malware, trojan viruses, worms, and possible changes to the registry and file system of operating systems, for example.

6. Implementing tracking software

Another situation that can compromise the cybersecurity of organizations is the loss or theft of devices provided to employees. To avoid this type of situation, installing tracking tools that locate each device and delete the data remotely is advisable.

7. Creating backups

Even with remote work, maintaining the backup routine (safety copies) to minimize unforeseen events is important. An interesting alternative for companies is to invest in hiring cloud data centers, which ensure efficiency and protection and facilitate remote access to their data.

8. Keeping systems and software up-to-date

Another action that must be taken to promote cybersecurity in companies is to keep operating systems and software up to date. This is because many updates already bring security improvements, as well as new tools and functionalities that can make the corporate day-to-day easier.

9. Watch out for criminals posing as colleagues

Individuals working at home should be extra careful about cybercriminals who may pose as co-workers. They may take advantage of employees, access the professional network of contacts and thus request details about the operation or confidential data, negatively affecting the company, both in terms of business continuity and financial loss.

It’s also worth noting that, along with the practices that optimize the organization’s cybersecurity, preserving the physical integrity of machines and devices used for work is necessary. To this end, professionals should always keep the equipment stored in safe places, even when indoors.

Even though at this moment the contact between people is restricted, minimizing the movement of strangers at home can avoid damage that could take time or cost the company.

Moreover, it’s important that the IT teams take human error into account when implementing cybersecurity solutions. The reason is that, no matter how much training helps in assertive conduct, one is never completely free from criminal acts.

With these measures, your organization can enjoy all the conveniences of remote work, while at the same time having the necessary protection of data and applications.

So, do you like our tips? Want to know more about how we can help your company to increase the level of cybersecurity? Get in touch with one of our consultants.